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Afternoon Brief, Oct. 30

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“Tasting in the Dark” Sheds New Light on Unique Marketing Strategies
Blind tasting is more of a figurative than literal term. It usually refers to hiding the identity of wines during sensory examination, and then revealing information like varietal, blend, region and producer once the tasting is complete; hence, being initially blind to knowledge about the wines…

Today’s News

Global wine shortage fears exaggerated, say analysts
Analysts are split on the state of global wine supplies, with some warning that stocks are running at historic lows and others arguing consumers may see more deals from a higher global harvest in 2013…

VineNotes: Local wine industry trade show now North America’s second-largest
On Dec. 5 the second annual North Coast Wine Industry Expo will take place at the Sonoma County Fairgrounds from 9 a.m. to 4 p.m. Driven by the success of the inaugural event in 2012, the trade show and conference has expanded from 180 to nearly 300 exhibitors this year…

Oregon Wine Symposium to return to Portland for third year
The Oregon Wine Symposium will return to Portland for the third straight year and is scheduled for Feb. 25-26 at the Oregon Convention Center. It is the largest gathering of the Oregons wine industry, and event organizers expect to surpass the 2013 record of 1,400 attendees, exhibitors and media…

New York Issues Survey re Proposed “At Rest” Legislation

British Columbia Wine Institute inks deal to expand BC wines in Hong Kong

Shares a handy win for winemaker De Bortoli

Click and clink: Amazon selling wine in China

Supplier News

Winery Exchange Expands Sales Force

eWinery Solutions to host Wine Social Hour in Richmond Virginia

Packagingarts Taylored Retail Displays Connect with Consumers

Wine innovation award for TracMap

All American Containers Santa Rosa location is moving!

Environmentally Friendly Label Solutions

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Perception vs. Reality. What do consumers really think about wine corks?

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