Sonoma State University’s Wine Business Institute began offering its fully online Wine Business Management certificate in 2012. A first of its kind the certificate is the Institute’s most comprehensive professional development offering, consisting of three sequential levels exploring topics such as financial accounting and management, wine commerce and trade, sales, marketing and current and upcoming wine business strategy. So far, this program has had more than 400 participants from a variety of wine producing countries including Italy, South Africa, and Australia.
Now, in its third year, the Wine Business Institute has continued to improve the program. Working with an instructional designer, each course level of the program has been honed to more directly address critical facets of the wine industry and provide students with a systematical and structured learning experience. The newly redesigned courses, Foundation: Introduction to Wine Business and Intermediate: A Survey of the Key Drivers in a Wine Business, include prerecorded and live lecture sessions, case studies and individual research, along with weekly assigned reading and modular quizzes.
The next Foundation level offering begins September 10th, applications accepted through August 27th. For more information visit www.sonoma.edu/winebiz or contact Erin Ringstad, erin.ringstad@sonoma.edu, or 707-664-3235.
About Sonoma State University’s Wine Business Institute
Sonoma State University’s Wine Business Institute is located in the heart of California wine country and was created through a public-private partnership between the university and the wine industry. Founded in 1996, it is the first program in the United States to offer undergraduate and graduate degrees focused exclusively on the business aspects of the wine industry. In addition to its academic programs the Wine Business Institute offers an array of seminars and certificates. Its faculty members are published experts, active researchers, and requested presenters on pressing industry topics. The Wine Business Institute operates within Sonoma State’s School of Business and Economics, a fully accredited AACSB institution. Learn more at sonoma.edu/winebiz
