(LOS ANGELES, CA) March 2015 – Alex Guarachi and Joey Tensley are pleased to announce the launch of tenshən white.
tenshən white follows in the wake of one of 2014’s most successful luxury wine launches, tenshən red. The tenacious, dark fruit red blend met great critical acclaim and sold out mere weeks after entering the market in September of last year.
Winemaker Joey Tensley’s new tenshən white is poised to follow suit, with a masterful expression of white Rhône varietals from Santa Barbara County AVA. Vintage 2014 of tenshən white blends Viognier, Rousanne, Grenache Blanc and Chardonnay, creating an aromatic white wine with essences of tangerine and ripe melon, layered with honeysuckle and hazelnut.
Tensley has built a reputation for his great aptitude with California Rhônes under his highly regarded other label, Tensley Wines. The new tenshən brand was created in partnership with vintner and veteran importer, marketer and innovator, Alex Guarachi, who is founder and CEO of Guarachi Wine Partners.
The name tenshən is a play on words that nods to Tensley’s winemaking acumen and the tension that occurs with harvesting. Tension is a tenacious energy that a wine possesses, inspired by the process of picking at the just-ripe-enough precipice and then getting out of the way. Alex Guarachi and Joey Tensley believe that great wine is all about tension and the elusiveness of this characteristic. As such, the labyrinth design of the label is emblematic of this puzzle or challenge that winemakers face.
ABOUT GUARACHI WINE PARTNERS
Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 30 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the US and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Guarachi Family Wines, Kaiken, Lea, Montes, Nobilissima, Pascual Toso, Santa Ema, tenshən, and Tensley Wines.
