Home Industry News Releases Purple Wine + Spirits Appoints Aaron Webb President

Purple Wine + Spirits Appoints Aaron Webb President

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Former CFO Charged with Setting a Path for Future Growth

aaron-webbDecember 19, 2016, Sonoma County, CA –Derek Benham, owner and CEO of Purple Wine + Spirits, has appointed former Chief Financial Officer, Aaron Webb, to the role of President. Webb’s promotion marks the first in a series of company initiatives designed to drive focus and growth for the pioneering wine and craft spirits company.

Webb brings more than 16 years of beverage alcohol experience which includes positions in Marketing, Sales, Finance and Mergers & Acquisitions. At Brown-Forman Corporation, Webb held several key leadership roles, including Vice President of Strategy & Finance for the Jack Daniel’s and Casa Herradura global brand portfolios. Prior to joining Purple as CFO in 2015, Webb served as Vice President of Finance at Delicato Family Vineyards. “Aaron’s diverse background complements our short and long term strategic plans,” said Derek Benham. “His experience with distilled spirits, as well as his successful leadership in the wine industry, made him the perfect choice to take PW+S to the next level.”

Webb’s appointment comes on the wake of Purple Wine + Spirits’ renewed focus on strategic brand building in the wine sector and the launch of its new craft spirits division, Graton Distilling Company. Purple’s spirits effort launched earlier this year with the introduction of D.George Benham’s Sonoma Dry Gin in California.

“We are highly encouraged by the early traction Benham’s Gin has received in the ultra-competitive on-premise markets of California,” notes Webb. “In 2017, we will continue to aggressively build our spirits portfolio and expand Benham’s geographic reach. You can also expect to see a number of other wine and spirits innovations from Purple.”

In addition to portfolio development, other strategic improvements are in process including the company’s conversion of their American Canyon winery to crush, fermentation and storage, and the consolidation of bottling operations to its Graton winery location.

ABOUT PURPLE WINE + SPIRITS

Purple Wine + Spirits is dedicated to creating extraordinary wine and craft spirit experiences that surprise and delight. Founded by Derek Benham in 2001, the company produces top-selling national wine brands including Avalon and Four Vines as well as custom and private label wines for key U.S. and International retailers and restaurateurs. In 2014, Benham broke ground on a new distillery within the Graton winery – Graton Distilling Company – and launched small lot, craft spirits in early 2016. For more about PW+S, visit www.purplewinespirits.com or www.gratondistilling.com.

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