Dynamic Founder of The Racer’s Group Applies Winning Strategy Crafting Exceptional Sonoma & Napa Wines
February 13, 2017 (Napa, CA) – Adobe Road Winery, the award-winning boutique winery founded in 2003 by champion race car driver Kevin Buckler of The Racer’s Group, has retained Balzac Communications & Marketing, the leading wine public relations and marketing agency, as their agency of record. The agency will promote the Adobe Road Winery brand to trade, media, and consumers.
“Winners love winners, and we’re thrilled to be partnering with Balzac Communications & Marketing,” effuses Kevin Buckler, CEO of Adobe Road Winery. “With their extensive wine expertise and experience on board we are well positioned to promote our ultra-premium portfolio. Our Petaluma Tasting Room and our new winery project under construction on the Petaluma waterfront are outstanding showcases for these award-winning wines.”
With a special focus on Sonoma and Napa vineyards, Adobe Road’s luxury small lot wines are produced by respected winemaker Garrett Martin. The crown jewel of the portfolio is the 2013 Beckstoffer Rutherford Cabernet Sauvignon, which received a 94-point rating from the Wine Spectator.
“Whether you’re talking about racing or wine, Kevin’s passion for excellence is unparalleled, and his winning history is evident in the quality of the Adobe Road wines,” says Michael Wangbickler, CEO and Partner of Balzac Communications & Marketing. “Great wines combined with a passion for winning is the formula for success, and we’re looking forward to communicating the passion and excitement behind these winning wines.”
In addition to several other Cabernet Sauvignons from Napa and Sonoma, Adobe Road Winery produces carefully crafted Cabernet Franc, Zinfandel, Syrah, Grenache, Red Blends, Pinot Noir, Malbec, Rosé, Viognier, Semillon and Chardonnay. The wines are available in select markets across the U.S., from the website, and in their Petaluma, California tasting room.
About Adobe Road Winery – www.adoberoadwines.com:
Kevin Buckler likes to build things. A successful entrepreneur and professional race car driver, Kevin is the owner and founder of The Racer’s Group (TRG), TRG-Aston Martin Racing and Adobe Road Winery. After a highly successful career in car racing as a driver and team owner, Kevin, along with his wife, Debra, founded Adobe Road Winery in 2003. He applies the same painstaking preparation and attention to detail used in his auto racing ventures to the meticulous crafting of small lot wines from Napa and Sonoma. With his wine team, he spends countless hours in the vineyard and the winery to create elegant, balanced wines with intense fruit and great regional character.
About Balzac Communications & Marketing – www.balzac.com:
Balzac Communications & Marketing is a marketing communications agency with a no-nonsense approach to combining the strategies and tactics of marketing, public relations, advertising and graphic design to achieve the marketing goals of its clients. The experience, creativity and determination of the staff distinguish Balzac from their competition. They use these assets to develop and execute cost-effective campaigns, which have won international communications awards. The results speak for themselves. The agency is located in Napa, California, and provides services to national, regional, and local companies based in Northern California and throughout the world.