Expert Editorial
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
Expert Editorial: The 90-Day Plan for Effectively Onboarding New Employees So...
Here's a 90-day onboarding plan designed to make sure employees
feel welcome and appreciated.
By Neil Solari
When it comes to staffing, hiring someone to fill...
From the Farm to Capitol Hill: Promoting Regenerative Organic Agriculture at...
Bonterra Organic Estates’ Joseph Brinkley talks about his move away
from the day-to-day vineyard operations to focus on the development of
regenerative organic agriculture...
WineAmerica’s National Action Days: Grassroots Lobbying in Motion
Two intense days…30 people ready to work…70 meetings taken…280 messages delivered
By Jim Trezise
On May 9-10, about 30 WineAmerica members from around the country came...
Expert Editorial: Democratizing Wine Investment Using AI and Blockchain for Authentication...
![[Shutterstock]](https://wineindustryadvisor.com/wp-content/uploads/2023/05/dusty-wine-collection-300x194.jpg "Expert Editorial: Democratizing Wine Investment Using AI and Blockchain for Authentication and Valuation")
One of the main barriers to entry in the wine investment market has always been the difficulty in accurately valuing a particular bottle or...
Expert Editorial: Adapting Incentives for a New Wine Generation
The landscape of wine consumption is undergoing a dramatic transformation.
By Nathan Westfall
The world of wine has long been associated with tradition, craftsmanship and a...
TTB Nutritional and Ingredient Labeling: Where Things Stand and What the...
Coming soon, WineAmerica expects three distinct TTB proposals that could drastically change beverage alcohol labeling requirements.
By Michael Kaiser
Starting as early as this spring, WineAmerica...
Moneyball: Embracing Data Analytics for the Traditional Winery Owner
Here's a simplified breakdown of how data analytics can benefit your winery,
drawing parallels to Billy Beane's Moneyball approach.
By Nathan Westfall
As a winery owner,...
Expert Editorial: How AI Will Be a Game-Changer for the Wine...
Here are a few ways you can incorporate ChatGPT and other AI tools
into your business model.
By Nathan Westfall
We've all seen firsthand how technology...
Expert Editorial: Where to Find Your Next High-Performing Employee
High-performing employees are few and far between, and it can be hard to determine whether a person will be high performing from a simple...
WineAmerica: The Congressional Wine Caucus (CWC) at Work
The wine industry needs advocates in Congress,
and the Congressional Wine Caucus is its biggest champion.
By Michael Kaiser
WineAmerica works to protect and enhance the...
Expert Editorial: Want to Win the Market? Build a Diverse Team
To win in a competitive market, your team should reflect your customer base.
By Emily Xu
To attract and retain customers, you have to understand them....
Expert Editorial: Craft Your Legacy in the Spirit of Employee Ownership
Looking for an exit? Consider an Employee Stock Ownership Plan (ESOP).
By Carter Smith
When a business owner considers their succession options, they usually assume their...
Expert Editorial: Welcome to the Age of the “Total Beverage Alcohol...
A blurring of category lines demands that we embrace
R&D and innovation to meet consumers’ changing tastes.
By Brigid Mannarino
Every year or so, Apple comes...
WineAmerica 2023: New Year, New Congress, New Issues
Fortunately, issues affecting the wine industry are often below the political fray
and supported by bipartisan coalitions.
By Jim Trezise
Following the installation of a new...
Expert Editorial: Solving the Wine Packaging Sustainability Issue
The vast majority of all wines should be packaged in PET. Here’s why.
By Jonathan Jarman
In an industry steeped in tradition, change does not come...
