Wine Business Editorial
I am sure that many of you clicked this link for all the wrong reasons. The title is meant to evoke the ease of click baiting – you should mirror the ease to move your products off an retailer’s shelf. Perhaps it is not that easy at all, but it can be, and how you approach your […]
Good salespeople are a company’s best asset, but a good salesperson needs to know more than sales tactics. The most important skill is customer service. Until the customer is engaged emotionally s/he is not paying much attention to the information or facts that salespeople are presenting. Buyers initially are more interested in working with a […]
by Laura Ness Owner/Winegrower Bradley Brown of Big Basin Vineyards has been on a long, tumultuous journey as a self-taught winemaker in the middle of an appellation best-known for its eccentric, self-made legends. In that, he has good company, to wit, David Bruce, Jeff Emery, Tony Craig, Jeffrey Patterson and Ryan Beauregard, to name a […]
News of large mergers or acquisitions in the wine industry seem to arrive at an increasing clip, and those involving large swaths of land in premium appellations, like Gallo’s purchase of the 600 acre Stagecoach Vineyard in Napa, send reverberations through the industry with worries of grape supply, but other companies, like WX Brands, have […]
How often do your make your customers smile or laugh? Is it at least once during any interaction? Well almost any interaction, if someone comes in seething with resentment, first you need to relax them, then solve their problem. After that you might make them smile or laugh. Any time you can make a customer […]
Stepping up to fill a much-needed niche in the beverage industry, the 2017 US Wine & Beverage Expo (USBevX), held in Washington, D.C. offered something unique; the first-ever Winery Association Leadership Conference (WALC). Built for association directors (at state, regional, and AVA levels), their board members, and key staff, this fledgling conference achieved high marks […]
Cannabis has long been grown in the shadows, under the canopies of the Emerald Triangle, while wine grapes were grown in the neighboring counties of Sonoma and Napa in the open, under the warm California sun. Now, cannabis, a plant whose flowers can be worth as much as gold, is beginning to emerge from those shadows and venture into the mainstream. The same can be said for business professionals who are also emerging from other industries, like wine, to embrace the opportunities that the cannabis industry presents. I spoke to two women who have a foot in both wine and weed, starting their careers in the wine industry, and more recently stepping into the cannabis industry, while still maintaining their work with wine.
In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months. I sit at the podium, microphone, or stage and talk about how small or orphaned brands do not get a fair shake with the Big 5. I sit in the round table […]
After watching a segment on the television about a couple of companies that offer customer service that is above and beyond the norm, earlier this week, I decided to write my blog on customer service, talking about some companies that really go out of their way. On Monday along came the story about United Airlines […]
On April 4th a local wine industry professional group from Napa and Sonoma, Wine Women, held their first Equal Pay Day mini-expo at Napa Valley Community College.
“Is it on? Yes, it’s definitely on. Pink is trending; it’s a heavy trending thing, and I don’t see it going away at all,” says sommelier and author Christopher Sawyer, who recently judged in the Rosé Today Wine Competition. Sawyer has been judging wine competitions for twenty years, and notes that rose being taken seriously […]
I was speaking to a group of wineries and growers recently about sales and marketing of wine and grapes. In the course of the conversation a question was asked about the importance of the wine label. The question was about the look of the label and whether it was okay for a label to be […]
From 1961 to 1989 the Berlin Wall cut off and divided West Berlin from East Berlin. In November of 1989 it came down and reunited a city, a county, and perhaps Europe. Why it was there and what it stood for is not this article, what it was symbolic of has meaning today. Today, Phase […]
by Laura Ness With a simple pair of shears and a compassion for saving trees and bushes others thought were simply in the way, the man who has been Concannon’s chief groundskeeper and vineyard pruner for 30 years, has turned this vineyard estate into a fanciful display of greenery. Meet Ernesto Hernandez, one of 10 […]
I was at the USBevX conference and trade show in Washington DC in February. It was a great conference with lots of valuable information on a host of topics pertinent to all facets of the beverage industry. In one of my sessions this question was asked: “When a visitor comes to your winery and gives […]