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Wine Business Editorial

Increased Competition for Labor Leaves Wine Hanging

Increased Competition for Labor Leaves Wine Hanging

The numbers don’t lie: there has been a steady loss off immigrant labor back across the Mexican border for the past 10 years, and it’s creating a true brain drain.

By June 22, 2017 0 Comments Read More →
Selling Is Easier in Person

Selling Is Easier in Person

I was sent an Interesting article from my favorite periodical, Harvard Business Review. The article, entitled, “A face to face request is 34 times more successful than an email” talked about research into email vs in-person responses from customers. According to the article, “Despite the reach of email, asking in person is the significantly more […]

By June 21, 2017 0 Comments Read More →
Adult Beverage Retailers Need to Be VERY SCARED of the Amazon Purchase of Whole Foods

Adult Beverage Retailers Need to Be VERY SCARED of the Amazon Purchase of Whole Foods

Bezos does not make mistakes. We, regular people, we make mistakes. I am not going to gasp at $13.7B price tag. I am not in the camp that it was overpriced. I am not going to gasp at what it means for grocery stores nationally. I am not going to comment on share price and […]

The Magic Behind Napa’s Mountain Grown Wines

The Magic Behind Napa’s Mountain Grown Wines

When one brings up the concept of terroir—a French wine term used to describe a wine’s “sense of place”—you realize the importance that extraordinary vineyard soils have on producing truly exceptional wines.

By June 20, 2017 2 Comments Read More →
Jim Trezise Emphasizes U.S. Wine Industry’s Growing Need for National Representation

Jim Trezise Emphasizes U.S. Wine Industry’s Growing Need for National Representation

If your winery sells 10,000 gallons of wine, you are saving $11,000 a year and you may not even know why: WineAmerica.

By June 19, 2017 0 Comments Read More →
6 Ways Not to Get Dropped by Your Distributor Partner

6 Ways Not to Get Dropped by Your Distributor Partner

Last week I was in Maui with clients. Today I am in Minneapolis St. Paul with clients. Two very different cities for sure on all fronts. Different weather, different people, and different topography. While these cities are very different, my clients that are the liquor brands from these cities have the same problem, the distributor partner gave up on […]

The Best and Less of Customer Service

The Best and Less of Customer Service

Last week was an interesting week for me. Tuesday, I went for a walk with a friend of mine in the local regional park. While there I tripped over a rock and eventually found out that I had fractured by distal, femur condyle (a u-shaped bone just above my knee). A bone that until this […]

By June 14, 2017 0 Comments Read More →
The Weed and Booze Battle

The Weed and Booze Battle

Weed through distributors is likely just a smoke screen! As the battle over marijuana heats up in various legislative bodies there are a lot of articles written about how weed will just be another product carried by adult beverage distributors to great success. Those same blogs and articles talk about the windfall that the industry will receive as it […]

Mystery Shoppers Visit Petroni Vineyards

Mystery Shoppers Visit Petroni Vineyards

Petroni Vineyards is known for its Italian varietals sourced from its prized Sangiovese Grosso clone from Tuscany, Italy. The winery and residence are tucked away on a 37 acre Estate accessible by a one lane road on the Sonoma side of the Mayacamas Range. The property offers stunning views of vineyards and olive trees as well as the […]

Take a Step Back

Take a Step Back

The approach of summer and the good weather during this season bring more customers out of their houses and into your winery, store, restaurant or other retail business.   During the height of the busy season it is often more of a challenge to provide the levels of customer service that encourage people to buy […]

Allies or Adversaries: The Wine & Weed Debate

Allies or Adversaries: The Wine & Weed Debate

Do you think that pot will take a huge bite out of wine sales or is this just a tempest in a teapot? Maybe. Maybe not. It depends on which state you’re in, literally and figuratively.

By June 5, 2017 0 Comments Read More →
Emotion Sells

Emotion Sells

As salespeople we tend to think that we are going to sell more through our expertise or having lots of information about the product (obviously product knowledge is important though it cannot stand alone) and by providing top notch customer service. All these things are important.  However, the real key is to appeal to the […]

The Half Way Point of 2017

The Half Way Point of 2017

From where I sit I am 30,000 feet up in the air coming back from a supplier meeting in California and musing about my week. Some key takeaways from this week where I was in Chicago (Big 5 distributor meeting), Houston (mid level distributor meeting), California (producer meeting), and all the while dealing with 3 brands and one […]

It’s What’s in the Bottle That Counts … Or Is It?

It’s What’s in the Bottle That Counts … Or Is It?

The Role of Texture in Wine Packaging. The lab supervisor of a well-known Sonoma County winery approached me recently with a lovely bottle of Cote des Roses by producer Gerard Bertrand…

By May 24, 2017 0 Comments Read More →
More on Sales

More on Sales

When people come into your business do they already know that they are or are not going to buy from you?  The answer to that question is no, they don’t.  How many times have you walked into a business with no intention of buying anything and bought anyway? As a salesperson your job is not […]