Wine Business Editorial
Cans represent a very small segment of the overall wine category, but it’s growing rapidly, and there are good reasons that key industry players are making moves or at least keeping tabs on it.
Winemaking is at once an art, a science, and a business. Every great wine tells a story, which enhances its appreciation; yet, also important is the story of the person drinking it. This is where familiarity with and interest in the customer – their story – becomes integral to a winery’s success.
Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they are really pretty and well designed. Sometimes they are a grocery list of brands and pricing. I have been involved in the adult beverage business for nearly 40 years and that […]
Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you. Here are some tips on how to engage your customers Use Their Names Not only will customers remember you if you remember their names and use their names (a couple of […]
By Dawn Dolan With US BevX 2017 just around the corner, potentially one of the most important sessions will be, Leading the Commitment: Owners Investing in Quality. This panel assembly involves the actual decision makers; the owners who must lay down hard-earned cash to invest in quality practices, all the way from the vineyard to […]
Every actor, musician, and television personality seems to be getting their own brand of wine or spirits these days, but do they bring anything to the table beyond a brand name that bolsters sales figures? For Jean-Charles Boisset, the owner of Raymond Vineyards that produces John Legend’s Legend Vineyard Exclusive wines (LVE), their joint venture […]
Kofi Annan the former UN Secretary General said, “Knowledge is power. Information is liberating. Education is the promise and progress, in every society, in every family.” The only addition I have to that Kofi Annan quote is…in every business. The business that has knowledge of its customers, what they want and what makes them happy […]
By Dawn Dolan What if your wine grapes had the brix levels of ready-to-harvest grapes, but didn’t taste or smell ripe? With warming trends across the globe, this scenario may become increasingly problematic for those in the many areas of the US that have less than idyllic weather patterns. A new product from Lallemand called […]
Industry Follows Napa’s Lead in Charging Premium Prices for ‘High End’ Experiences
There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings about DTC shipping, Amazon, the next Fireball and Yellow Tail, cans over bottle and of course, wine in a box. I left the summit with a sense of we all know […]
If you are collecting information from customers, make sure that they opt in (agree to your having their contact information). They must agree in writing and it must be unambiguous. For example, I receive many receipts via email from stores that I frequent regularly (such as office supply stores). When I use my credit card […]
Even if you went to Unified and spent two days on its massive trade show floor with seven hundred plus exhibitors spread out over two floors and several halls, you probably didn’t have a chance to visit every exhibit, and you may have missed some of these interesting finds. New Sustainable Cork Closure: Origine by […]
The pursuit of excellence in winegrowing throughout the Midwest and East Coast begets far greater challenges than for headline viticulture regions, such as the West Coast and Europe; yet recent years have seen the region’s winemakers fielding challenges, such as weather, choice of varietal, and the forging of a bioregional identity, with tenacity and intrepid spirit. The game is on for these pioneers to settle upon the most suitable grapes, transcend daunting climatic changes, and craft a strong identity for the world to behold.
The changing role of bloggers in the world of wine marketing has infiltrated into the wine industry at last. USBevX 2017’s directed session, The New Press Machine: Bloggers and their Increasing Influence in the Industry will explore the role of this newest mechanism in getting your brand known.
It’s almost February and before we know it, the busy season will be upon us, which means it’s time to start thinking about the staffing for the coming year. While you are thinking about your staffing requirements, take the time to look over your written procedures and policies for part time and full time employees. […]