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It’s Important to Be Important!

It’s Important to Be Important!

It’s nice to feel important. Think about the last time someone (a friend, family member or a business) made you feel important. What does that do to your mood in the moment or the way you feel for the rest of the day? In order to make your visitors and customers important you have to […]

By March 22, 2017 0 Comments Read More →
Are You Missing Marketing Opportunities?

Are You Missing Marketing Opportunities?

There are very few times when you are talking to others that you can’t take advantage of marketing your business. I don’t mean hijacking a conversation with a long monologue about your company. Keep your comments brief and make the conversation interesting, leading the person or people you are speaking with to ask you for […]

By March 15, 2017 0 Comments Read More →
Conducting a Job Interview

Conducting a Job Interview

When you are hiring new employees the job interview is critical to successfully finding the right person. In this blog we will be focusing on finding the right people for jobs that have a lot of customer interaction, whether that interaction is in person, on the phone or electronically. The most important focus should always […]

By March 8, 2017 0 Comments Read More →
Are You Hiring the Right People?

Are You Hiring the Right People?

As we rapidly approach the busy season for many businesses, it’s a good time to think about the qualities we need in the people we employ to interact with the customers in person, on the phone or via email. In addition it’s also important to think about the job description that we present and what […]

By March 1, 2017 0 Comments Read More →
Using Customer Reviews To Improve Your Business

Using Customer Reviews To Improve Your Business

In this era of increasing customer involvement you immediately know how many of your customers feel about your company as you can see what they think of your products and services on any number of review websites. Most of us in business will look at Yelp and TripAdvisor, but think about other places where we […]

By February 22, 2017 0 Comments Read More →
What Do Your Customers Want From You?

What Do Your Customers Want From You?

Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you. Here are some tips on how to engage your customers Use Their Names Not only will customers remember you if you remember their names and use their names (a couple of […]

By February 15, 2017 0 Comments Read More →
How Much Do You Know About Your Customers?

How Much Do You Know About Your Customers?

Kofi Annan the former UN Secretary General said, “Knowledge is power. Information is liberating. Education is the promise and progress, in every society, in every family.” The only addition I have to that Kofi Annan quote is…in every business. The business that has knowledge of its customers, what they want and what makes them happy […]

By February 8, 2017 0 Comments Read More →
Getting Your Customers to Opt In

Getting Your Customers to Opt In

If you are collecting information from customers, make sure that they opt in (agree to your having their contact information). They must agree in writing and it must be unambiguous. For example, I receive many receipts via email from stores that I frequent regularly (such as office supply stores). When I use my credit card […]

By February 1, 2017 0 Comments Read More →
Is Your Employee Manual Up to Date?

Is Your Employee Manual Up to Date?

It’s almost February and before we know it, the busy season will be upon us, which means it’s time to start thinking about the staffing for the coming year.  While you are thinking about your staffing requirements, take the time to look over your written procedures and policies for part time and full time employees.  […]

By January 25, 2017 0 Comments Read More →
Make 2017 a Year to Remember

Make 2017 a Year to Remember

The beginning of a new year is usually filled with good intentions and ideas on how to make business better for the coming year. It is, in fact, the perfect time to take a long look at your business and yourself, and think hard about what is working well and what may not be work […]

By January 11, 2017 0 Comments Read More →
Create Invaluable Customer Records

Create Invaluable Customer Records

At the start of a new year, it’s good to think about things that you want to accomplish for the coming year. A worthwhile task before the busy sales season is to ensure that your customer records are accurate and up to date. In addition to the basics the name of the customer and their […]

By January 4, 2017 0 Comments Read More →
Words Change Perceptions

Words Change Perceptions

The words we use when selling our goods or services are as important as the products themselves. Using the wrong words may change the perceptions of potential customers leading them to leave your business empty-handed, whereas if the right words had been used, these same customers would have been happy to buy. We all know […]

By December 14, 2016 0 Comments Read More →
How Successful Are Your Emails?

How Successful Are Your Emails?

Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how effective these emails are for them. Not only is it important to check open, click through, and buy rates, it’s also important to check what your competitors, or similar companies in […]

By December 7, 2016 0 Comments Read More →
Making the Most of Your Time

Making the Most of Your Time

If you are in retail sales it is even busier, with most retail businesses open longer hours. There is also more packing and shipping to think about as well as managing stock and making sure that everything reaches buyers before the holidays start in earnest. On top of all of this work stuff, you have […]

By November 30, 2016 0 Comments Read More →
Sell More Successfully

Sell More Successfully

Some of the biggest shopping days of the year are coming up in the next few weeks, so here are a few tips on how to persuade consumers to purchase your products for holiday gifts and for themselves. From now until the beginning of January, your customers are ready to buy. What are you doing […]

By November 23, 2016 1 Comments Read More →