E Column

If cases of wine were missing from your winery, would you start a search to find out what happened to them? Of course you...

We visited the Department of Motor Vehicles last week. We had made an appointment as there are almost 500,000 people in the county in...

“Sales are contingent upon the attitude of the salesperson - not the attitude of the prospect.” W. Clement Stone I am not sure that there...

In today’s world, people are inundated with information, advertising and promotion about products. Without regular reminders of the benefits of your products or services,...

Is your logo aging well? A good logo is a visual representation of your company’s identity. It provides information for potential customers and makes...

In many wineries, sales training in sketchy at best. So, this week’s blog covers some the basics of sales training that are often overlooked.  If...

The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in...

As human beings we understand that in many ways we are all very much alike. We have the same basic needs for air, water,...

The Facts It is going to be an interesting year for the wine sales in the United States. Reports are saying that wine production is...

Last week’s blog contained ideas to bolster email engagement. This week’s blog offers more ideas that can help. Before we move forward with more...

Since the broad acceptance of email as the most efficient way to communicate, the medium has grown exponentially. According to an article written by...

I received what seemed like a boatload of emails from wineries over the Thanksgiving and shopping extravaganza long weekend. Some wineries sent me up to five...

When a guest objects to the price of one of your products, don’t be discouraged. Many times an objection to the price is the...

This is a busy week, both personally and in business, so I will make today’s blog brief. As Black Friday is the biggest sales day...

Black Friday and the December holidays are quick approaching, which means you are busy, busy, busy for a couple of months. As most people...