E Column

Another year is almost upon us. By next week it will be 2018. Hard to believe, but it’s time again for your New Year’s...

These days it is important to business to have new and interesting marketing content, telling customers and potential customers about the products and services...

I am hearing more talk these days about the importance of soft skills in the workplace, especially for those in supervisory capacities or those...

Research is an important part of any business, marketing or customer relations plan. Even when a plan has been completed for a while it doesn’t...

Ah the ubiquitous email. Let me ask you a question, “How many of you don’t get enough email?” Okay I know the answer, none...

As everyone is extra busy today, working hard and thinking about what has to be done to make this year’s Thanksgiving the best ever,...

Are you ready for holiday sales? It is only a week until Thanksgiving (where does the time go?) so Black Friday is almost upon us....

I have been teaching a Wine Business class at my local Junior College in Sonoma County. This eight-week class, which has students ranging in...

There was an interesting article in a Marketing Profs email a month or so ago about customer service and what customer service issues annoy...

I work with wineries throughout North America and have been amazed at the growth in the industry over the past decade or so. The...

Nature has a way shaking us up when we least expect it. Strong winds whipped up huge fires in Napa and Sonoma counties on Sunday...

While distributing information to your customers and potential customers through social media is important, it’s also important to know how the people that you...

A few weeks ago, Rob McMillan an EVP with Silicon Valley Bank and founder of their wine division wrote, as part of his blog...

If you want to increase your sales quickly and simply, good customer service is your biggest asset. It will increase customer good will, willingness...

One of the things I like most about the work I do is that it involves a fair amount of research on different topics....