The Wine eCommerce Landscape Is Changing: Here’s How to Compete
The one constant in wine marketing is that it is ever-evolving. Consumer demographics shifted as Baby Boomers age, and wineries found ways to connect...
Wine Sales Strategies Shaped and Sharpened by the Pandemic
After a challenging year of adjusting their businesses to pandemic conditions, some wineries that flipped their sales models and tried new strategies are reporting success...
Staying on the Forefront of the Pandemic Shift in Beverage Alcohol...
In March of 2020, the Covid-19 lockdowns and stay at home orders made online beverage alcohol sales soar 240%, and the growth continued through...
Climate Farmers of Sonoma County Video Series
May 11th - Sonoma County Winegrowers, in partnership with the California Land Stewardship Institute, is excited to launch a new video series showcasing how...
Gracianna Winery Releases “Grateful” Film Worldwide
Short film by Elliot deBruyn focuses on Sonoma County and Gratitude
HEALDSBURG, Calif., May 7, 2021 -- Elliot deBruyn, Brooklyn-based cinematographer and documentary filmmaker lends...
Revolutionary “E2U™” Yeasts & Derivatives Simplify and Enhance Fermentation Operations During...
Imagine yeasts that do not require the cumbersome step of rehydration prior to use, providing winemakers with maximum performance and flexibility during the characteristically...
Solar Toasted Oak Staves and Barrel Inserts – An Industry Breakthrough
In 2019, Boisé France launched their SAEVE environmental plan with a strong commitment to produce quality oak products with sustainable practices. By September 1,...
If You Are Blending Wines, You Need This Device
Creators of the groundbreaking GOfermentor automated wine making system are now offering the winemaking community an automated device that allows wineries to rapidly make...
New Products and Expanded Services from G3 Enterprises
G3 Enterprises is an industry-leading packaging manufacturer and logistics provider with more than 30 years of experience in the wine industry providing its customers...
Napa Crush Uses Innovative Tech in the Cellar
How Judd's Hill Wrangles its Micro Crush Clients and Drives Efficiency with Real-Time Technology
Susie Dineen manages the cellar for over 150 winemakers at Judd's...
Growing Forward: A Look to the Future for Winegrowers
The disastrous wildfires, smoke damage and the worldwide pandemic may have been the painful medicine to bring balance back to the grape and wine market and position the industry for a healthier future with valuable lessons learned...
Musing on Smoke Taint from Harvest 2020
Most of us want to forget the bitter heartbreak of harvest 2020. In fact, several winemakers approached to participate in this survey, declined, citing PTSD and the wish to move on...
Unified Symposium Makes Diversity and Gender Equality Sessions Available for Free
SACRAMENTO, Calif., February 18, 2021…Due to the strong interest in diversity and inclusion issues, and the very positive response to the two sessions on...
WIN Insiders with Enoforum USA: Gianni Trioli
By Stacy Briscoe
Enoforum, the European wine industry's largest technical-scientific conference is coming to the US for the first time this May. The event, scheduled for May...
Five New Products from Unified’s Virtual Trade Show Floor
Every year new and innovative products are introduced at the Unified Wine and Grape Symposium...
