In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 30 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections and confidence to close more sales and strategies to implement during the guest visit to grow longer term customer relationships.
The relationship sales Snap Track series is hosted by Laura Larson, who as Founder of Virtual Vines established a professional selling skills curriculum which she used and taught over a 25 year sales management career working for Fortune 100 Global firms. With a strong hospitality background and expertise working with wineries, she leverages a combination of Industry proven best practices and a passion to teach within a compact and comprehensive framework which, if applied effectively, will produce immediate results.
The DTC sales snap track sessions are live, interactive web based venues which provide sales training coaching, tips and best practices to leverage across various DTC sales and marketing channels. These short, content packed sessions are designed to cater to spot skill development and coaching for the busy sales professional or manager, are 30- 45 minutes in length and can be conveniently attended remotely– from anywhere on any device.Each registrant will receive a session workbook to help capture and implement best practices unique to each business.