Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 minutes of content followed by an interactive Q&A session. Each attendee will receive a Best Practices Workbook to accompany the session and a hiring scorecard template which can be adapted to unique roles and skills requirements.
The Web Track on line training series is hosted by Laura Larson, who as Founder of Virtual Vines established a professional selling skills curriculum which she used and taught over a 25 year sales management career working for Fortune 100 technology companies. Along with her strong background leading Global sales and marketing teams, Laura leverages her hospitality background, knowledge of wine, and passion to teach in a compact and comprehensive framework which, if applied effectively, will produce immediate results.
The DTC sales Web Track sessions are live, interactive web based venues which provide sales training, coaching, tips and best practices to optimize results across various DTC sales and marketing channels. These content packed sessions are designed for senior DTC sales or sales/marketing managers and provide insights on how to align DTC strategies with market trends and challenges. The sessions are 60-90 minutes in length and can be conveniently attended remotely– from anywhere on any device.