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Winery PR: Designing a Content Driven Marketing Plan

September 7, 2017 @ 9:00 am - 10:30 am PDT

$150
DTC Wine Workshops

Is your marketing team ready to effectively connect your winery story to key audiences in a meaningful way to grow direct wine sales and expand visibility to a national audience?

In this hands-on workshop, Stacie Jacob, Founder and Chief Strategist of Solterra Strategies will share best practices and latest tools for creating a content driven marketing plan. Attendees will learn how to:

  • Define effective types of content (i.e., key messages, photos, videos, etc.)
  • Create a strategy to tell the winery story in an interesting and thoughtful way
  • Disseminate content and maximize reach

Stacie Jacob served as public relations director for the Washington Wine Commission and successful seven-year has received several accolades for her work, including: 2008 the San Luis Obispo Tribune Top 20 Under 40, 2011 SLO Wine Industry Person of the Year and 2013 Pacific Coast Business Times Top 40 under 40. In 2011, Stacie launched Solterra Strategies PR and Marketing Agency in Paso Robles, CA. 

The registration fee for this live workshop is $150 per person and registration details can be found at DTC Wine Workshops event page: http://dtcwineworkshops.com/event/winery-pr-designing-a-content-driven-marketing-plan-3/

Details

Date:
September 7, 2017
Time:
9:00 am - 10:30 am PDT
Cost:
$150
Event Category:
Event Tags:
Website:
http://dtcwineworkshops.com/event/winery-pr-designing-a-content-driven-marketing-plan-3/

Venue

Webinar