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June 2017
FREE

Cart Abandonment

June 23 @ 9:30 am - 10:00 am
Webinar,

The Average Online Shopper Abandons the Cart 70% of the Time. Think about that. 70% of the time we get so close to buying that we actually put an item in our shopping cart... But, for some reason we don't complete the purchase. What if you could get those abandoners to come back and finish what they started?  Now you can.

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$95

Talent and the Tasting Room- Building a High Performance Sales Culture

June 26 @ 8:30 am - 9:30 am
Webinar,

Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 minutes of content followed…

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$65

DTC Sales Snap Track: The Host with the Most- Relationship Selling

June 27 @ 8:00 am - 8:30 am
Webinar,

In tasting room performance surveys, connecting with the host is proven to have the highest impact on the overall guest experience and produces consistently higher wine sales. This 30 minute live webinar will cover key relationship selling methodologies commonly taught and used in the commercial space to develop professional sales acumen. This interactive session will demonstrate how to build these techniques into the DTC selling model and offer winery/ hospitality staff tips on how to better qualify guests, build connections…

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$55 - $120

CANVAS Trade Show 2017

June 27 @ 8:30 am - 5:00 pm
Viansa, 25200 Arnold Dr.
Sonoma, CA United States
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The most important and comprehensive WINE COUNTRY HOSPITALITY AND EVENT TRADE SHOW of the year. ONE ACTION PACKED DAY! 3 Site Visits A 3 Environment Lunch (Showcasing 3 Event Designers & 3 Wine Country Chefs) A Wine Country Exhibit Hall (Resources, Food & Wine) Resource everything and meet everyone you need to produce outstanding wine country event experiences. And network with other planners, vendors and service providers. Home base is at the amazing VIANSA. See Visit unique venues suited to…

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$95

The 80/20 Rule- Building A High Touch DTC Client Strategy

June 28 @ 8:00 am - 9:30 am
Webinar,

The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This 60 minute web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

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$500

Tasting Room Manager Training

June 28 @ 9:00 am - 4:30 pm
Cuvaison Winery, 1221 Duhig Rd
Napa, CA 94559 United States
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Build & Strengthen Your Tasting Room Dream Team! Please note: Attendance is limited to 8 Class begins promptly at 9 a.m., so please join us for coffee at 8:30! Part 1: 'HIRING & BUILDING A STRONG TEAM' Attendees Will Learn: -How to Identify Tasting Room Talent -What to Look for in a Resume -How to Build a Strong, Cohesive Team Attendees Will Practice & Take Away: -Sample job description for TR Host  -Interview Practice – Role Play with Susan Cole…

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$95

Make it Personal- Mastering the Digital Customer Experience

June 28 @ 9:30 am - 10:30 am
Webinar,

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard. WineDirect surveyed…

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$65

DTC Sales Snap Track: To Have and to Hold -Romancing Your Wine Club

June 29 @ 8:00 am - 8:45 am
Webinar,

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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$275

Supervisor’s Toolkit II: Tough Conversations

June 29 @ 9:00 am - 12:00 pm
Finley Community Center, 2060 W. College Avenue
Santa Rosa, CA 95401 United States
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Managers face conflict and solve problems every day. Supervising employees with different personalities and work approaches can create confusion, disagreements and conflict. Resolving internal conflicts with individuals or between team members is a key skill for today’s supervisor. Addressing conflict early supports high levels of performance at the individual and team level. This workshop will provide you with a process for having those challenging conversations and honing your supervisory skills. The focus will be on learning and practicing the steps…

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$15 - $25

A Conversation with Jean-Charles Boisset at Raymond Vineyards

June 29 @ 6:00 pm - 8:00 pm
Raymond Vineyards, 849 Zinfandel Ln
St. Helena, CA 94574 United States
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Startup Grind Sonoma, an organization based in Silicon Valley and funded by Google for Entrepreneurs, welcomes Jean-Charles Boisset at its next monthly fireside chat on June 29th at 6 p.m. at Raymond Vineyards in St. Helena. Startup Grind Sonoma partners with Wine Women to provide guests with an evening of networking, along with food and wine from the Boisset Collection and their Gourmet Atelier. Open to the public, Startup Grind Sonoma’s events aim to educate, inspire, and connect entrepreneurs.  

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