Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Tag: Expert Editorial

Adult Beverage Retailers Need to Be VERY SCARED of the Amazon Purchase of Whole Foods

Adult Beverage Retailers Need to Be VERY SCARED of the Amazon Purchase of Whole Foods

Bezos does not make mistakes. We, regular people, we make mistakes. I am not going to gasp at $13.7B price tag. I am not in the camp that it was overpriced. I am not going to gasp at what it means for grocery stores nationally. I am not going to comment on share price and […]

6 Ways Not to Get Dropped by Your Distributor Partner

6 Ways Not to Get Dropped by Your Distributor Partner

Last week I was in Maui with clients. Today I am in Minneapolis St. Paul with clients. Two very different cities for sure on all fronts. Different weather, different people, and different topography. While these cities are very different, my clients that are the liquor brands from these cities have the same problem, the distributor partner gave up on […]

The Weed and Booze Battle

The Weed and Booze Battle

Weed through distributors is likely just a smoke screen! As the battle over marijuana heats up in various legislative bodies there are a lot of articles written about how weed will just be another product carried by adult beverage distributors to great success. Those same blogs and articles talk about the windfall that the industry will receive as it […]

The Half Way Point of 2017

The Half Way Point of 2017

From where I sit I am 30,000 feet up in the air coming back from a supplier meeting in California and musing about my week. Some key takeaways from this week where I was in Chicago (Big 5 distributor meeting), Houston (mid level distributor meeting), California (producer meeting), and all the while dealing with 3 brands and one […]

The Three Tier System Can Hurt You

The Three Tier System Can Hurt You

I am in NYC this week for the USA Trade Tasting. If you have not been in New York City in May, I highly recommend it. One day it can be sunny and 90 degrees and the next it can be 55 and cloudy. This week we had both. What we also had was 200 […]

Your Website Visitors Are Telling You Everything You Need to Know – Are You Listening?

Your Website Visitors Are Telling You Everything You Need to Know – Are You Listening?

Making sense of the data you get from your website. Consumer website behavior provides much of the information you need to make better marketing investments. Website analysis can help you improve content engagement, boost sales, and drive traffic into your tasting room. And most importantly, it can help you build a better experience for your […]

How to Get Off in the Best Possible Way

How to Get Off in the Best Possible Way

I am sure that many of you clicked this link for all the wrong reasons. The title is meant to evoke the ease of click baiting – you should mirror the ease to move your products off an retailer’s shelf. Perhaps it is not that easy at all, but it can be, and how you approach your […]

Small Brands Need a Better Fit in the Market

Small Brands Need a Better Fit in the Market

In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months. I sit at the podium, microphone, or stage and talk about how small or orphaned brands do not get a fair shake with the Big 5. I sit in the round table […]

The Adult Beverage Version of the Berlin Wall Has Fallen

The Adult Beverage Version of the Berlin Wall Has Fallen

From 1961 to 1989 the Berlin Wall cut off and divided West Berlin from East Berlin. In November of 1989 it came down and reunited a city, a county, and perhaps Europe. Why it was there and what it stood for is not this article, what it was symbolic of has meaning today. Today, Phase […]

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her personality that loved testing. But unlike finally acing that class, Facebook advertising is a constantly moving target with a bunch of ‘gotchas’. Although […]

I Went to the Gym and Forgot My Shorts at Home

I Went to the Gym and Forgot My Shorts at Home

Pretty weird headline for a business article, I know! Weird but true, absolutely true! I like to go to the gym when I am back in my home town of Chicago. I am relegated to hotel gyms and cross fit drop in sessions when I travel, so I really relish my “home” gym. I can […]

Placing Your Brands with Big Distribution Is Like Dating a Supermodel

Placing Your Brands with Big Distribution Is Like Dating a Supermodel

This article is penned at 30,000 feet traveling home from a weekend in Las Vegas. Two things about Vegas that are always interesting facts is that in Vegas, the house always wins—always, and second, Vegas is the second largest bar and restaurant population per square block aside from Key West, Florida. There are more bars, […]

Brands and Distribution for the 99%

Brands and Distribution for the 99%

I am feeling pretty good about myself lately. My articles are getting a lot of comments, “likes” and feedback. In this Snapchat world, this is how we measure happiness. Now I am not in search of the spotlight so much to think that I am a spectacular writer or orator. But what I do believe […]

What Happened to the Old Days in the Wine and Spirit Game!

What Happened to the Old Days in the Wine and Spirit Game!

I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam’s of Chicago, we decided as a family, we did not want to die behind the counter. A fate that many retailers suffer. When I left the game, I went into consulting. First at PricewaterhouseCoopers (please […]

All Tiers Need to Listen Up!

All Tiers Need to Listen Up!

Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they are really pretty and well designed. Sometimes they are a grocery list of brands and pricing. I have been involved in the adult beverage business for nearly 40 years and that […]