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Hosting a Successful Media Fam Trip: Experts Weigh in on What...

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Hosted trips are about introducing your brand, building relationships and delivering a memorable experience for guests to share back home. By Melanie Young Familiarization (aka “fam”)...

Winemakers Look Ahead: A 2-Question Survey (Part 2)

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As we head into 2023, we asked winemakers from across the country to share their hopes for the coming year — and delineate what...

These Wine Professionals Started Virtual Businesses During the Pandemic—Here’s What They’ve...

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How three entrepreneurs launched digital services and plan to sustain them in a post-pandemic world. —Chasity Cooper Pre-pandemic, wine enthusiasts of all levels would travel the...

As Restaurants Reopen, Sommeliers Re-Envision Wine Lists

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What producers need to know to get their wines into the hospitality sector. —Melanie Young Restaurants closed throughout much of 2020 when the novel coronavirus caused...

Wine Event Cancellations Hurt Associations’ Marketing Efforts and Budgets

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I was in a tasting room in downtown Healdsburg on Sunday, March 15, when a passerby called in the window and said “enjoy your glass of wine….

What Your Guests Want From You?

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The title of this blog, “What Your Guests Want From You,” is somewhat disingenuous. All businesses have many different types of customers, though in...

Event and Hospitality Constraints Strangling Direct to Consumer Sales Vital for...

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Across the entire wine industry, there are significant challenges, stated Robert McMillan, executive vice president and founder of Silicon Valley Bank’s Wine Division at the recent forum of Santa Barbara’s wine industry.