Tag: Rosen Retail Method
The Weed and Booze Battle
Weed through distributors is likely just a smoke screen!
As the battle over marijuana heats up in various legislative bodies there are a lot of...
All Tiers Need to Listen Up!
Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they...
The Myth of the Producer Ride Along
It is a right of passage in the adult beverage business. A producer comes to a market and rides around with the sales team...
3 Adult Beverage Trends to Expect in 2017
I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things,...
Distributor Consolidation
2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise...
5 Cannot Miss Tricks to Help 2016 Finish Strong
Retailers and Distributors, we are here, we are at the end of 2016. November and December is about to get rolling and it is...
This is a good time to be an independent retailer
I get emails all the time from retailers who are beside themselves with the big box movement. I also get calls from frantic retailers...
Seeing the AdultBev Forrest Through the Trees
In Chicago, the best city on Earth, we are hosting the National Restaurant Show this week. The NRA show, as it is so weirdly...
How Can a Small Brand Compete?
I spent the last week listening to CMO’s and brand managers from the suppliers side speak of brand extension, growth, millennial marketing, and off...
Omni-Channel Selling Matters for the AdultBev Game
If you are a regular reader of my column you can probably conclude that my desire to help brands and retailers is the overarching...
Being Small Can Be a Benefit
There is a funny thing about travel. Travel makes you see the world through a lens that is much bigger than what you are used...
Three Top Ways to Pick a New Market to Enter
When I speak at conferences and consult with new and old brands, I get the same question asked all the time. Different people ask...