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Tag: Social Media

Does Social Media Help Me Sell Wine?

Does Social Media Help Me Sell Wine?

Engaging in social media is like having your own PR department. I like to call it Consumer PR. You are initiating a conversation about your winery and presenting your brand to the public. For small wineries this can be a little scary due to perceived loss of control. Traditional media approaches like press releases, media […]

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Selling Wine Through Facebook Requires the Tenacity for Testing of a Sadistic High School Geometry Teacher Giving Surprise Quizzes

Remember that teacher in high school who relentlessly surprised the class with random, mid-week quizzes? The secret to success of selling wine through Facebook comes down to channeling that bit of her personality that loved testing. But unlike finally acing that class, Facebook advertising is a constantly moving target with a bunch of ‘gotchas’. Although […]

Afternoon Brief, November 9

Afternoon Brief, November 9

Wine Industry Has Yet to Embrace Full Potential of Social Media Marketing: There’s little doubt that social media marketing has become a cornerstone of modern-day communications and has revolutionized the way companies across the globe now do business…

By November 9, 2015 0 Comments Read More →
Don’t Facebook-Rant Yourself Out of Business

Don’t Facebook-Rant Yourself Out of Business

There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It is common now to hear of some celebrity tweeting their opinion on some topic that they had to explain later, and very recently I saw on the news a clip of […]

By October 14, 2015 0 Comments Read More →
Afternoon Brief, March 30

Afternoon Brief, March 30

Washington Wine Country’s Nuclear Threat: A nuclear facility in Washington state’s prime wine country is leaching radioactive groundwater and is one natural disaster away from Fukushi

By March 30, 2015 0 Comments Read More →
Afternoon Brief, February 10

Afternoon Brief, February 10

The Preliminary California Grape Crush Report released today reveals the 2014 winegrape crush was down 7.9% to 3,910,178 from the 2013 record high winegrape crush of 4,245,852 tons…

By February 10, 2015 0 Comments Read More →
Spinning Your Web to Capture Wine Buyers’ Attention

Spinning Your Web to Capture Wine Buyers’ Attention

It isn’t a matter of whether the wine industry needs to focus resources on 21st century technologies in order to stay competitive. The question is where to begin?

By February 10, 2015 0 Comments Read More →
Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.

Afternoon Brief, January 5

Afternoon Brief, January 5

Shoppers should take care when buying wine in clear glass bottles, says Wotwine, after 35% of wines in clear glass out of the 6,000 wines it sampled in the last two years exhibited signs of damage from light…

By January 5, 2015 0 Comments Read More →
Afternoon Brief, December 29

Afternoon Brief, December 29

Chardonnay and Pinot Noir under threat from climate change: The taste of fine wines like chardonnay and pinot noir is under threat from rising temperatures caused by climate change, scientists have warned…

By December 29, 2014 0 Comments Read More →
Afternoon Brief, November 24

Afternoon Brief, November 24

‘Great Napa Valley wines will rival Bordeaux First Growths’: Moet-Hennessy Estates & Wine CEO:
Jean-Guillaume Prats, Moet-Hennessy Estates and Wine CEO, says he believes great wine produced in Californias Napa Valley will rival the finest Bordeaux in future years…

By November 24, 2014 0 Comments Read More →
Afternoon Brief, November 17

Afternoon Brief, November 17

California drought puts water thievery on rise:
As California’s drought has grown more extreme this year, so have efforts to obtain water some now veering toward the criminal…

By November 17, 2014 0 Comments Read More →
Afternoon Brief, November 4

Afternoon Brief, November 4

Google chief, social media gives wine the chance to shine:
Social media platforms like YouTube give the wine industry the chance to connect directly with consumers in a way traditional media channels such as TV and newspapers have always denied them, according to Google’s Hamish Nicklin…

By November 4, 2014 0 Comments Read More →
Afternoon Brief, October 6

Afternoon Brief, October 6

Ancient Grape ‘Solution’ to Climate Change:
Wine cooperative Plaimont may have found a solution to a demand for less alcoholic reds from hot wine regions – an ancient grape currently known as Pedebernade 5…

Sonoma State Offers Two New Social Media Seminars in the Napa Valley

Sonoma State Offers Two New Social Media Seminars in the Napa Valley

Rohnert Park, CA In response to numerous requests for curriculum that focuses on social media and mobile marketing  Sonoma State’s Wine Business Institute has developed two new wine industry seminars to be taught by Andrew Healy, founder of 3 Rock Marketing. Both seminars will be held at the Napa Valley Vintners in St. Helena on […]