WOODLAND HILLS, CA (April 7, 2015) – Continuing its goal of attracting the wine industry’s top talent, Guarachi Wine Partners is pleased to announce the appointment of Daniel Lyons to the position of Vice President of Sales, Western Division.
Lyons joins Guarachi Wine Partners after working over 20 years in the liquor and wine industry in various key sales positions. He spent much of his career at Southern Wine & Spirits, eventually holding the title of Division Manager, before moving on to leadership positions at Western Spirits and Independent Distillers.
In his new role, Lyons will oversee Guarachi Wine Partners’ western division of sales managers, supervising the strategic implementation of the company’s annual sales plan across the regional distributor network.
Lyons attended Northeastern University and lives in San Francisco.
ABOUT GUARACHI WINE PARTNERS
Founded by Chilean wine visionary Alex Guarachi in 1985, Guarachi Wine Partners celebrates 30 years of enduring connections with supplier, distributor and retail partners. Guarachi Wine Partners pioneered Chilean and Argentine wines in the US and today is a leading global importer, marketer and innovator of fine wines. Guarachi Wine Partners’ portfolio consists of Black Ink, Bodega Norton, Castillo de Monseran, Guarachi Family Wines, Kaiken, Lea, Montes, Nobilissima, Pascual Toso, Santa Ema, tenshən, and Tensley Wines.
