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Lindeman’s Launches the ‘SMILE’ Campaign with Limited-Edition Wine Labels

Napa, CA (January 9, 2017) – Lindeman’s is giving wine lovers across the U.S. a reason to ‘SMILE.’ For a limited time, this iconic Australian winery is introducing a new look for its popular collection of wines, featuring labels inspired by what makes people smile.

Limited-edition ‘SMILE’ labels will appear on Lindeman’s Bin 65 Chardonnay, Bin 85 Pinot Grigio, Bin 45 Cabernet Sauvignon and Bin 40 Merlot in the U.S. market beginning in January. Each label features a reason to smile, from “family get-togethers” to “discovering new places” to “random acts of kindness.”

“We’re proud to carry on the values Dr. Lindeman established when he founded the winery over 170 years ago,” says Samantha Collins, Lindeman’s Marketing Director. “We know that every individual is unique but it’s often the same things that make people smile.”

Lindeman’s wines are nationally distributed in the U.S. and marketed by Treasury Wine Estates. The brand is best known for its renowned Bin 65 Chardonnay, which launched in 1985 and is consistently rated a best buy from wine publications.

Founded by Dr. Henry Lindeman in 1843, today Lindeman’s wines are enjoyed in over 100 countries around the world. Designed to be opened, enjoyed and shared time and time again, these are wines people simply love to drink. Additional information can be found at

3 Comments on "Lindeman’s Launches the ‘SMILE’ Campaign with Limited-Edition Wine Labels"

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  1. Why limit to special? It’s so good I would love it to stay. Please let me know what would be comparable. 2016 not as good. Keep smile going please!

  2. Linda Rudyk says:

    Honestly, this stuff runs in my veins and it does make me Smile every day!!!

  3. Pam Madu says:

    Where can I get any more bottles it was delightful

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