Brand honors a decade of serving and celebrating with the launch of two limited-edition Anniversary Cabernet Sauvignon wines, a partnership with Pencils for Promise to build a school and “10 Days of Giving” campaign
SANTA ANA, Calif. (June 5, 2017) – In 2007, eight young entrepreneurs quit their jobs and joined together to form a new wine company on their own terms. With 168 cases of ONEHOPE wine, they started selling out of their cars, guided by theirmission of giving everyone the opportunity to do good with their everyday actions. Now, 10 years later, each varietal of ONEHOPE wine gives back to nonprofit organizations and charitable causes around the world, making it easy for wine drinkers everywhere to feel good about the impact they are making without sacrificing on quality or experience. Tocommemorate the brand’s 10th anniversary, today the brand announced the launch of two new limited-edition 1.5L wines, including a 2012 Napa Valley Cabernet Sauvignon and 2015 California Cabernet Sauvignon. Both wines support a new philanthropic partnership with Pencils for Promise to build a school and a digital campaign titled, “10 Days of Giving.”
“Philanthropy has been ingrained in the ONEHOPE business model since the very beginning and looking back on the impact of millions of dollars in charitable donations, we are grateful to have sparked a movement and inspired many others to make giving back a part of their everyday lives, both personally and professionally,” said Jake Kloberdanz, CEO and Founder of ONEHOPE Wine. “To honor our anniversary, it made sense for us to continue the tradition and celebrate with not only two new special wines, but also a focus on serving others.”
The two limited-edition Anniversary Cabernet Sauvignon wines will help to build a school and increase educational opportunities in the developing world. The new varietals include:
ONEHOPE 2012 Napa Valley Cabernet Sauvignon 1.5L (MSRP $250) – Dark Berries, Crème brûlée, Cassis, Spice, French oak in a collectible wood gift box. Intense black fruit with hints of cassis introduce this complex and dense wine. Structured tannins frame a rich and opulent finish, as this dark ripe fruit is coupled with hints of cassis and spice. Aged in French oak, the Napa Valley Cabernet has expansive structure made up of fine tannins and moderate acidity. The finish is chewy and rich with lingering brown sugar notes
ONEHOPE2015 California Cabernet Sauvignon 1.5L (MSRP $49) – Tasting notes include Black Cherry, Boysenberry, Vanilla, Smoky Oak, Black Pepper. Spicy notes of pepper and oak lead complement this fruit-forward style. Flavors of boysenberry and vanilla fill the palate followed by a smooth finish; complex aromas of black cherry, cola, and spice explode from the glass. The juicy palate is smooth and supple with flavors of berry cobbler that transitions to a silky finish
To further promote ONEHOPE’s decade of philanthropy, the brand is kicking off its “10 Days of Giving” campaign running until June 10th. The campaign encourages ONEHOPE consumers across the country to give back in their everyday lives.
“The impact ONEHOPE has made is because of amazing people that want to give back; we simply provide them an enjoyable way to do it on a regular basis,” said Chief Brand Officer and co-founder Brandon Hall. “This campaign is a tribute to them and our inspiring nonprofit partners, allowing us to highlighting their tireless effort to serve and encouraging our community to join in on the celebration while also funding a school.”
ONEHOPE’s 10-year anniversary celebrations are the latest in the company’s history of nonprofit and charitable support. To date, ONEHOPE has helped to raise more than $2.6 million in donations for its nonprofit partners, including providing more than 11,000 clinical trials for cancer patients, 33,000 forever homes for shelter animals, 1.6 million meals for children and much more.
To further convey the ONEHOPE message, the brand has partnered with notable celebrities, including Nyle DiMarco, Darius Rucker, and Chris Paul, to produce exclusive Signature Series wine offerings. ONEHOPE has also developed a merit-based marketing platform, viaONEHOPE, which enables passionate cause entrepreneurs to spread the ONEHOPE mission while earning an income, making an impact and having fun. Beyond charitable impact, the brand is among the top 250 wineries by volume in the United States and has nearly doubled its sales so far this year. As the brand looks beyond the 10thanniversary, ONEHOPE is expected to grow production to nearly 2 million bottles in 2017 and is targeting approximately $100 million in annual revenue by 2019.
For more information on ONEHOPE or to purchase the limited-edition anniversary wines, visit WWW.ONEHOPEWINE.COM.
ABOUT ONEHOPE
Located in the heart of Napa Valley, ONEHOPE’s mission is to bring people together to celebrate and serve the world. Each of ONEHOPE’s thoughtfully-crafted products supports a charitable cause, empowering people to do more good through everyday actions. Primarily produced in collaboration with Rob Mondavi Jr., ONEHOPE provides award-winning wine with a measurable social impact. Since its launch, more than $2.6 million in donations have been made to help feed the hungry, provide clinical trials for cancer patients, find forever homes for shelter animals, and much more. For more information on ONEHOPE, visit wwwONEHOPEWINE.com.
