Are your employees following the company on social media? If not they should be. Social media is a great place for employees to get reminders of the information or offers that you are broadcasting to customers.
In the days before the internet took us to worlds we had never anticipated, it was common in business that employees (especially part time or occasional employee) were not up-to-date on what was going on as far as specials or events were concerned. It was not unusual in the wine business when wineries were doing AVA wide events and selling tickets for these events that customers would visit a winery asking for tickets and the person at the tasting bar would tell them that they didn’t have tickets for the event. This is just one example of how information is not been disseminated to everyone who needs to have it.
As part of the dissemination of information, encourage your employees to sign up for the business Facebook page, Twitter, Instagram, Yelp, etc. In fact you may wish to make registration on the business social media mandatory, just as it’s mandatory that they read memos and other information relating to their jobs.
If you are an employee, it is going to make your job easier if you know what is going on in the business. In most consumer oriented companies customer specials, events and other customer oriented information can be hard to keep up with, so being aware of what customers are seeing on social media will help you remind customers of things they may have forgotten. Not to mention helping you with sales. You can keep up on what customers are thinking, and whether they are happy or not. Also keep track of any personal mentions you may get. It doesn’t hurt to know how many customers have appreciated your help, especially if you are hoping for promotion or a raise in pay.
Be aware of everything that is happening in your business on social media. It will keep you at the top of your game.
A tip of the glass from me to you
E Column
by Elizabeth “E” Slater, In Short Direct Marketing
A recognized expert in the fields of direct marketing and sales in the wine marketplace. Slater has taught more wineries and winery associations how to create and improve the effectiveness of their direct marketing programs and to make the most of each customer’s potential than anyone in the wine industry today.
Follow E on twitter @esavant and facebook.
