Think Wine launches digital marketing courses to support small and medium-sized wineries in their DTC acquisition and retention efforts
February 13, 2018: Consumer expectations and the demographics of wine enthusiasts are evolving. These shifts along with the growing DTC opportunity require a more sophisticated marketing approach that leverages online marketing channels to gain and retain customers. Think Wine has launched an online curriculum that provides in-depth education on how to use online marketing and advertising channels to support a winery’s DTC program at an affordable price.
Think Wine courses cover a range of topics that seek to help winery marketers and owners think through their business and marketing while developing approaches that will work for them and their customers. A few courses that are currently being offered are:
- Designing Your Social Media Strategy: Lessons to guide wineries in the development and execution of a thoughtful social media strategy
- The State of DTC and What It Means for Your Marketing: Insight into the history and trajectory of the DTC channel and how to use that insight to inform a marketing strategy
- The Basics of a Beautiful Winery Website: A course to guide winery marketers on how to get their website up and running in less than a month and for no more than $500.
About Think Wine: Think Wine is an educational company, dedicated to teaching marketing best practices and supporting the success of small to mid-sized wineries. Co-founders, Andrea Steffes-Tuttle and Christy McConnell have a combined experience of over 25 years and a shared passion for technology and storytelling. They have the knowledge and resources to prepare wineries to maximize their marketing and sell more wine.