Bubble Up Your Outdoor Gatherings
NEW YORK (July 20, 2018) – Chandon California announces its latest innovation today, Chandon Aluminum, a single serving bottle filled with its delicious Sweet Star cuvée specially designed for the on-the-go lifestyle of its consumers. Celebrating 45 years of crafting superior sparkling wine this year, Chandon decided there was no better way to celebrate this milestone than to open up the occasions at which its #ChandonSquad could enjoy their favorite sparkling. This innovation in packaging allows the brand to expand its footprint and awareness, as the aluminum bottle will be available at new on-premise locations around the country where glass bottles could not be sold. Initially launching in New Orleans and Chicago, and rolling out in selected accounts later this year, the aluminum bottles will be available in a specially designed box on Chandon.com.
“We believe our #ChandonSquad wants to enjoy their quality bubbles anywhere, outdoor experiences are part of their lives and we want to follow them at music festivals, sporting events and concerts,” says Anne-Sophie Stock, VP Marketing, Chandon California. “We are thrilled to introduce Chandon Aluminum bottles with Sweet Star, our delightfully lush cuvée which is the perfect match for the aluminum experience, and can be enjoyed at the beach, in sports arenas and anywhere our busy consumers would like to go.”
“It took several tastings and trials to ensure that the wine quality remained superior in the new packaging. Now finally after a full year of trials, we are excited to share this delicious varietal in the convenient aluminum bottle so you can enjoy your bubbles with just a simple twist,” says Pauline Lhote, Chandon California’s head winemaker.
Complemented by floral notes, Chandon California Sweet Star is a blend of crisp Chardonnay and luscious Pinot Noir, resulting in a semi-sweet sparkling delight. Created by Chandon’s head winemaker Pauline Lhote, Chandon California Sweet Star is refreshingly easy to drink and perfect for the widest range of consumers, including those who have never tried sparkling wine before.
Today, America’s thirst for bubbles is at an all-time high, with 25 million cases of sparkling wine sold per year. Perfect for larger gatherings, Chandon Sweet Star Aluminum 187ml bottles will retail for $195 per case of 24 on Chandon.com.
The aluminum bottle is 100% recyclable.
For more information about Chandon California, please visit www.chandon.com.
About Chandon California
At Chandon we describe our vibrant style as “California in a glass.” In 1973 Chandon was established by a partnership between Robert-Jean de Vogüé, President of Moët & Chandon and Californian pioneer John Wright. For over four decades now we have combined French techniques and winemaking knowledge with the beautiful, sun-ripened fruit of California to craft superior American sparkling wines of the highest quality. Chandon California’s Brut scored 90 points in the prestigious 2018 Decanter World Wine Awards.
For more information, please visit Chandon.com, like us on Facebook and follow us @ChandonUSA on Instagram and Twitter, #ChandonSquad
