Home Industry News Releases Sommelier Company Announces Wine Trade Promotion Initiative

Sommelier Company Announces Wine Trade Promotion Initiative

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The Los Angeles based SOMMELIER COMPANY announces an expansion of its Wine Trade Promotion programs.

In 2018, regional wine promotion alliances and consortia from Europe, South America, Australia and the United States have realized the large potential of American consumers to discover the great wine classics from around the world.

“These wine producer associations now seek more effective means to reach and engage with consumers and influential wine professionals alike, adding interactive events to the promotion portfolio, and thereby going beyond classical PR and advertising campaigns that can represent very high costs with success that is often hard to measure”, states Jörn Kleinhans, PhD, Managing Director at the SOMMELIER COMPANY.

Lauren Wirth, Director of Trade Relations at the SOMMELIER COMPANY adds: “As the cultural trends in the United States have shifted to experiences, wine & spirits promotion campaigns find greatest results in offering live event and sommelier-driven tasting activities. These activities can separately target the relevant groups: consumers, press, sommeliers, wine buyers, and other influencers. Settings can be in stores nationwide, at conferences, at invite-only events, and other occasions including onsite in the actual wine growing region.”

The SOMMELIER COMPANY offers capability and infrastructure to implement complex tasting mandates everywhere in the United States, Canada and Australia, leveraging local sommeliers and wine promotion specialists, in addition to offering the full suite of wine-specialized PR together with specialized partners. The firm also maintains close relationships with over 400 wine retail stores in the United States alone.

Interested trade associations can access unmatched live event possibilities and access to the world of sommeliers, with extreme effectiveness for the sponsors. Several wine trade organizations have increased their import volume, retailer loyalty and distribution network, consumer visibility, and press coverage significantly by partnering with the SOMMELIER COMPANY.

More information at www.SommelierCompany.com/trade

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