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Author Archive: Supplier Spotlight

Lead generation is critical for the success of wine industry suppliers. The Supplier Spotlight program provides a targeted marketing campaign designed specifically to grow brand awareness, drive leads, and highlight new products, special offers, and company brand.

Spotlights are written by a professional staff writer after conducting an interview with the featured member. Participating members have the opportunity to review, edit, and approve final copy prior to launching the campaign.

Distribution

- Direct email to 12,000+ targeted industry professionals
- Published on Wine Industry Advisor
- Published in the Afternoon Brief
- Promoted through social channels including facebook, twitter, linked in, and google+

Pricing

Supplier Spotlight campaigns are only $1,350 per campaign for WIN Members or $2,000 for non-members. Dates may be reserved in advance. Participation is limited.

For more information or reserving your campaign contact editor@wineindustryadvisor.com.

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Wine Industry Conference to Explore Impact of Cannabis in Central Coast

Wine Industry Conference to Explore Impact of Cannabis in Central Coast

When Californians voted to legalize recreational marijuana on November 8, 2016, there may have been a common assumption among many that pot smokers and wine drinkers belonged to two distinctly different social groups. But as counties and other municipalities throughout the state continue to grapple with the regulations around marijuana cultivation and sales, strong evidence […]

Message for Wine Industry on Effective Marketing: “It’s Not All About the Wine”

Message for Wine Industry on Effective Marketing: “It’s Not All About the Wine”

Elizabeth “E” Slater may be small in stature (she’s 4’ 10”), but she packs a wallop of a message for the wine industry on sharpening its focus with direct to consumer (DTC) sales and customer service. Slater created her company In Short Direct Marketing in 1994 when, as she says, “wineries were just beginning to […]

Grow Your Bulk & Private Label Business in USA

Grow Your Bulk & Private Label Business in USA

Book Before March 20 and Get 2 Day Conference Pass Included. This year’s International Bulk Wine & Spirits Show will focus on ways that market participants can increase their overall profitability The 2018 International Bulk Wine & Spirits Show (IBWSS) in San Francisco will give participants from around the world a unique hands-on opportunity to learn how […]

Inspired Oenological Staves Deliver Precision and Consistent Results

Inspired Oenological Staves Deliver Precision and Consistent Results

Building on 20 years of innovation and expertise in the interaction between oak and wine, Vivelys has expanded their oak solutions range with the new Boisé Inspiration staves. A world leader in technical oenological oak and a pioneer in precision oenology, Boisé is renowned for their quality and ability to innovate. The development and production […]

New Precision Carbonation System from VA Filtration

New Precision Carbonation System from VA Filtration

VA Filtration has just introduced its new precision carbonation system at the Unified Symposium. The PreCarb system, called the Carbonator, is a diffusion-based CO2 addition system that allows the winemaker precise control over the level of CO2 in wine, cider, or beer. “The biggest difference this machine offers is the precise level of CO2 you […]

Bottle Design Company “Keeps the Dream Alive” in Napa with State of the Art Etching Services

Bottle Design Company “Keeps the Dream Alive” in Napa with State of the Art Etching Services

When Stu McFarland teamed up with his brother in law to do wine bottle designs in a repurposed chicken coop nearly 26 years ago, he probably couldn’t have envisioned the way that endeavor would grow and prosper.

Winemakers Weigh in on the Benefits of OENODIA’s STARS

Winemakers Weigh in on the Benefits of OENODIA’s STARS

Oenodia is one of the world’s leading specialists in membrane-based treatments with their STARSStab technology for fast, efficient Tartrate stabilization and pH Adjustment. Their newest addition to their STARS Line, STARSXF, provides an additional solution combining both Crossflow Microfiltration along with Tartrate stabilization in one single pass. The STARSStab technology utilizes Electrodialysis to safely stabilize […]

The ongoing evolution of Thermoflash technology at DELLA TOFFOLA

The ongoing evolution of Thermoflash technology at DELLA TOFFOLA

DELLA TOFFOLA is a familiar and well-respected supplier within the wine and beverage industry world-wide. In business since the 1960s, DELLA TOFFOLA designs and manufactures high-quality equipment for wine processing, filtration and packaging and has grown from it’s modest Italian roots to eight manufacturing plants and branch offices across six continents, including DELLA TOFFOLA USA, […]

SGP Packaging and Verallia U.S.A. are one in the same.

SGP Packaging and Verallia U.S.A. are one in the same.

Verallia is a global glass packaging company focused on innovative and creative glass solutions for the food and beverage industry. For over 300 years, Verallia has made customized, high-quality glass solutions to meet consumers’ needs while being environmentally friendly in the process. SGP Packaging is the U.S. division of the company, changing their brand to […]

Tactics Associated with DTC Success

Tactics Associated with DTC Success

Direct to Consumer sales continues to be wineries’ most profitable revenue channel and in many cases, the only channel. However, developing a strategy that optimize sales, customer acquisition, and retention can be difficult without a solid dataset to benchmark performance against. Now in its 11th year, VinQuest research conducted by wine industry advisors VinterActive LLC […]

New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity

New Marketing and Patented Anti-Counterfeiting Technology Touches Consumers at Point of Sale and Guarantees Authenticity

Visualize, if you may, that you have just released a superior vintage wine. You have received great industry reviews and are excited to see how consumers will take to your new offering. In the past, you would have to wait to see how sales are doing to gauge consumer interest. Your sales reps would have […]

2017 Wine Industry Financial Benchmarking Report® Provides Valuable Business Performance Data for Wine Industry

2017 Wine Industry Financial Benchmarking Report® Provides Valuable Business Performance Data for Wine Industry

Moss Adams, in partnership with Turrentine Brokerage, American Ag Credit and Heffernan Insurance Brokers, have released the results of their 2017 Wine Industry Benchmarking Survey, a landmark Report that allows industry professionals to compare their business performance against that of their peers. The study looks at relevant trends and data from wineries and grape growers […]

Emmeti USA: More than Just a Palletizer and Depalletizer Company

Emmeti USA: More than Just a Palletizer and Depalletizer Company

Since its inception in 1982, the Emmeti company has had the collective mindset that customer demand is paramount, and rapid, efficient response is the organization’s motto to be taken very, very seriously. What began as a design and manufacturing business serving the glass container industry in Parma, Italy, has evolved into a full service automation […]

Harvest Analysis: Crafting Wines with Precision and Quality

Harvest Analysis: Crafting Wines with Precision and Quality

Two potential problems marked an otherwise good harvest for California grape growers: Heatwaves and fire. Each may have affected the grapes’ development and require winemakers to make specific adjustments to achieve their goals for the wine profile. “The heatwaves stopped the sugar load, and when that happens the ripening process halts as well. Instead of […]

Oenodia Raising the Bar for Innovative Technologies Across the Global Wine Industry One Bottle at a Time!

Oenodia Raising the Bar for Innovative Technologies Across the Global Wine Industry One Bottle at a Time!

1.1 Billion Bottles of Wine Globally are Stabilized Using OENODIA STARS Technology! Since its inception, OENODIA, the enology division of France’s Eurodia Industrie SAS, one of the world’s leading specialists of liquid purification and filtration systems, has been on a path to revolutionize winemaking processes around the globe. The Oenodia journey began with the development of […]