Brian Rosen
Small Brands Need a Better Fit in the Market
In my role as National Spokesperson for Liberation Distribution I have been making the rounds at industry meetings and events for the last few months....
The Adult Beverage Version of the Berlin Wall Has Fallen
From 1961 to 1989 the Berlin Wall cut off and divided West Berlin from East Berlin. In November of 1989 it came down and...
I Went to the Gym and Forgot My Shorts at Home
Pretty weird headline for a business article, I know! Weird but true, absolutely true!
I like to go to the gym when I am back...
Placing Your Brands with Big Distribution Is Like Dating a Supermodel
This article is penned at 30,000 feet traveling home from a weekend in Las Vegas. Two things about Vegas that are always interesting facts...
Brands and Distribution for the 99%
I am feeling pretty good about myself lately. My articles are getting a lot of comments, “likes” and feedback. In this Snapchat world, this...
What Happened to the Old Days in the Wine and Spirit...
I left the retail wine and spirits game many years ago. After being an operator for 20+ years at Sam's of Chicago, we decided...
All Tiers Need to Listen Up!
Every Wednesday in the local papers, usually in the Good Eating section or the Food section are an assortment of wine/beer/liquor ads. Sometimes they...
Change Is in the Wine from the Wine and Spirit Daily...
There was an overarching sense of “tiger by the tail” mentality about millennials, RTD drinks, craft everything, and distributor consolidation. There were some musings...
The Myth of the Producer Ride Along
It is a right of passage in the adult beverage business. A producer comes to a market and rides around with the sales team...
It Is All in the Wrapping!
I was fortunate enough to have been asked to judge packaging for brands at Tastings.com/ Beverage Testing Institute last week. What a wonderful experience...
3 Adult Beverage Trends to Expect in 2017
I am not a betting man. In fact, when I do bet, I usually lose. I am horrific in betting sports, elections, random things,...
Distributor Consolidation
2016 will go down as the year of mass distributor consolidation. It does not matter what part of America you live, sell, or merchandise...
5 Cannot Miss Tricks to Help 2016 Finish Strong
Retailers and Distributors, we are here, we are at the end of 2016. November and December is about to get rolling and it is...
Finding Fresh Insights in CPG Marketing Trends
The adult beverage business does roughly 43% of total sales in the last 7 weeks of the year, and that makes the 4th quarter critical for all interested parties to hit their year end numbers.
This is a good time to be an independent retailer
I get emails all the time from retailers who are beside themselves with the big box movement. I also get calls from frantic retailers...