Elizabeth Slater
S.M.A.R.T. Marketing
As we come into October, it’s time to start thinking about next year’s goals and budgets.
Create your goals with the help of all members...
Happy Customer Service Week
Next week or most of next week, October 3 – 7, is Customer Service week. According to the Customer Service Group, in 1992 the...
What Is Your Body Language Telling Your Customers
Body language sends silent (non-verbal) signals, many of which we are not aware of. Though all the time we are talking to someone our...
Selling to the Customers’ Emotions
I was watching The Wine Show on the television the other day, It’s an English show that talks about wines from around the world,...
Getting Heard Through an Overcrowded Medium
Don’t you love the Internet?? Well sometimes you might (when an order comes in from an email you sent out) and sometimes you don’t.
However,...
The Four Categories of Emotional Intelligence
Continuing from last week on the subject of emotional intelligence. Taken from an article by Lindsay Kolowich on the Hubspot blog, we are now...
Are You Emotionally Intelligent?
Recently I came across an article by Lindsay Kolowich on Hubspot’s blog about Emotional Intelligence that was very interesting. For those of us who...
It’s Not Too Early to Start Holiday Planning
It’s already the middle of August and in my neck of the woods school has started, which brings to mind autumn and starts me...
Tap into Your Creativity
For those of you who write promotional pieces, newsletters, emails, event invitations, etc., coming up with topic ideas is not always easy. Even the...
Keeping Up with Your Customers
Times change, people change and tastes change. What people want at one stage of their lives is not necessarily what they want at others....
The More Things Change…
We are familiar with the saying by Jean-Baptiste Alphonse Karr a 19th century French critic and journalist, which is loosely translated “The more things...
Identify Personalities to Increase Sales
I came across an interesting article by Mikita Mikado the co-founder and CEO of PandaDoc on the ways people think, and how you can...
Don’t Forget the Wine
One of the things I say most often in my seminars for wineries and wine associations is, “It’s not all about the wine.” So...
Are Your Events Working for You?
As many of you know my marketing sales and customer service offerings include mystery shopping for individual companies and associations. Recently I finished a...
Tell Stories to Connect with Customers
I was wine tasting recently and went to several different wineries in the course of one day. The wines were good, actually very good,...