Expert Editorial
The Wine Industry Advisor welcomes articles from industry experts; however, we ask that your article follow these simple editorial guidelines. Expert Editorials are intended as a means for you to share your expertise with the Wine Industry Advisor audience of wine industry professionals and not as an advertising piece. This doesn’t mean that you cannot mention your company name or product in the article, but that the bulk of the article should be focused on sharing original, valuable wine industry-specific information with the readers. The suggested length is 500 to 700 words, and we encourage you to include any images you have the rights to use. You will be credited as the article’s author with name and photo as well as a link to your website. All submissions are subject to review by the Wine Industry Advisor, which retains editorial privilege.
Navigating Smoke Taint and Other Disasters: Wine Manufacturing Strategies to Turn...
Smoke, drought, rain, and other flavor-altering events are what separate the winemakers from the wine masters.A single harvest impacted by mold, smoke, or other faults can take down a vineyard or a farm winery—if those grapes are rejected as impossibly tainted.
Wine Will Never Fall Into the New Tobacco Trap
A title of an article appearing in the March 28, 2019 issue of The Spectator by Christopher Snowden, “The Campaign to Make Alcohol ‘The...
5 Tips for Networking at Industry Events for Wine and Spirits...
By Juliana Colangelo, West Coast Director, Colangelo & Partners
From annual events like Wine Spectator’s Top 100 and Whiskey Fest to weekly trade tasting groups...
How Can Wineries Reach Millennials? Personal Experience & Shipping Convenience
The “delivery economy” has upended consumer expectations for seamless at-home consumption. Younger buyers, particularly Millennials, now anticipate that businesses will cater to their desire for on-demand delivery options – and that trend is being felt by the wine industry, too.
Turning Technical Mountains into Molehills
Here are five tips to help you successfully undertake your winery’s next technical project and turn that mountain into a molehill.
How Wineries Can Support Their Restaurant Customers: Tools of the Trade
Wineries, boost your sales by building a strong restaurant connection & by improving your customer service. Here’s how you do it.
There is a very...
Resonating Brand Authenticity
“We are a small, family-owned winery producing award-winning wines from our *estate vineyard/top vineyards) in our region.” This is true. You have heard or read...
Does Wine Need a Nudge Toward Innovation?
There seems to be more discussion taking place within the wine industry pertaining to possible plateauing or even a pullback in U.S. wine consumption....
Answer These 5 Questions Before Contacting Distributors
By Dave Moore
Over the last 20 years the number of U.S. wineries has more than quadrupled. There are now over 9,000 wineries across the...
ELA Consulting Group Changes Name to Okos, Brings on New Partner
AUBURN, Calif., Feb. 13, 2019 /PRNewswire/ -- ELA Consulting Group LLC has changed its name to Okos Partners LLC and has brought on a new partner, Laura Webb....
NFC Applications for Wine and Spirits Brands
By 2024, the global near field communication (NFC) market will nearly triple as adoption of the technology grows. And the latest generation of iPhones can read NFC tags without the use of a third-party app. All of this means the average smartphone-carrying consumer will not only be familiar with NFC, but will be able to tap their device to an NFC label on your bottle and access any verification or promotional material programmed into the tag.
Tasting Room Trend Review and Forecast: What Flipped and What Flopped
Much like the wineries we work with, VingDirect is a family business. In 2009 our founder Tammy Boatright started VingDirect with the belief that...
How to Sell Wine into Restaurants Effectively
Looking to add your wine to the wine list of leading national chains? Execute this detailed strategic plan smartly and make it happen
For many...
Pouring Profitability into a Flattening Market
By Kyle Sawyer, President ICC NW
With wine industry trends pointing to a flattening of demand, and customers resistant to increases in pricing, now is a...
From Vine to Table: The Case for Sustainability
We are at a critical juncture in the consumer packaged goods space. And it can’t be ignored. The combination of product integrity, recyclability, and overall environmental impact is driving shoppers’ buying decisions.
