Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Wine Business Editorial

In the Tasting Room

In the Tasting Room

Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually a room. I was giving some thought the other day to all the things that go on (or should go on) in the tasting room. By incorporating the different things you […]

Volcanic Wines – Magic Behind Napa’s Atlas Peak Mountain

Volcanic Wines – Magic Behind Napa’s Atlas Peak Mountain

Only three percent of the wine grapes grown in California are grown at altitudes above 1,000 feet in elevation with some of the most uniquely fascinating wines sharing a common characteristic, volcanic rocky soils.

Napa’s Measure C Now Almost Certain to Fail

Napa’s Measure C Now Almost Certain to Fail

Measure C, also known as the Napa Oak Woodlands and Watershed Protection Initiative, came out of election night with a slim 42 vote lead, but that count reflected only of about 40% of all votes cast, and Registrar of Voters John Tuteur cautioned that this was an unofficial preliminary count, and that when numbers were […]

By June 14, 2018 0 Comments Read More →
What You See May Not Be What You Get

What You See May Not Be What You Get

I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New York State wanting to connect with me on LinkedIn. I have a rule about connecting on social media. I never connect with anyone on any site until I have checked his/her […]

The Market Will Never Lie to You

The Market Will Never Lie to You

In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island, Angels Envy, etc. Every- Single- Day. This is all positive as we are all entrepreneurs. We are all makers of something. if you are reading our regular column, and so many […]

Cannabis and Wine, Unlikely Bedfellows Fall Under Similar Scrutiny

Cannabis and Wine, Unlikely Bedfellows Fall Under Similar Scrutiny

As Sonoma County Supervisors weigh and discuss how the cannabis industry should be regulated, concern is rising that those regulations could in turn affect other agricultural industries in the county. As the cannabis industry reels from restrictions, Sonoma County is losing potential business and tax dollars while cannabis growers leave their operations to counties with fewer restrictions.

By June 11, 2018 0 Comments Read More →
Technology Advances Farming and Winemaking Practices at Rombauer

Technology Advances Farming and Winemaking Practices at Rombauer

If you’ve never seen a NDVI (Normalized Difference Vegetation Index) map, they look pretty much like a topography map, which shows a green color in areas denoting healthy vegetation and yellow to red colors in more difficult areas. For the science-oriented, according to the GISgeography website, NDVI quantifies vegetation by measuring the difference between near-infrared (vegetation that strongly reflects) and red light (vegetation that absorbs). Healthy vegetation (chlorophyll) reflects more near-infrared (NIR) and green light compared to other wavelengths. But it absorbs more red and blue light, which is why our eyes see vegetation as the color green.

By June 8, 2018 1 Comments Read More →
Lost in Translation: Stay on Budget When Paying European Cooperages

Lost in Translation: Stay on Budget When Paying European Cooperages

Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.

A Simple Way to Boost Sales

A Simple Way to Boost Sales

Not everyone who is ever going to purchase from your business will do so the first time they come into contact with you. Yet most of the time, businesses let these possible customers slip through their fingers and into the database of one of their competitors. So many businesses miss the very simple step that […]

5 Steps Businesses Can Take to Prepare for Wildfire Season

5 Steps Businesses Can Take to Prepare for Wildfire Season

As with any extreme weather event, wildfires have the potential to devastate businesses caught in the turmoil. But, like any other event, proper planning can mean the difference between business-as-usual and bust.

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze season is upon us. Typing as I am flying to our NYC office a few story lines are emerging already. Rosé is hot but not sun hot. Still popular but not […]

Creating Brand Loyalty

Creating Brand Loyalty

I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now What Do We do? Five Things.” While I don’t agree with his premise I do agree with some of his ideas. I believe that consumers do get to love or be […]

Close Calls as 44 Best of Class Wines Clash in Dan Berger’s International Wine Competition Sweepstakes

Close Calls as 44 Best of Class Wines Clash in Dan Berger’s International Wine Competition Sweepstakes

As we gathered for the judging of the sweepstakes wines at the Dan Berger International Wine Competition earlier this month, the suspense was killing us. Did any of the wines we loved on our panel make it? Not that it really mattered. We trusted all the wines would be great. And we knew there would be some Berger ringers: we anticipated a Gamay Noir, as he mentioned it the night before at the judges dinner, graciously hosted by the generous Cline Family at their stunning Jacuzzi facility, where they served grass fed beef from their Meadowbrook Ranch accompanied by a panoply of produce from their Green String Farms. The meal was as memorable as the bottle of 1978 Ahlgren Zin brought by long-time judge Tom Bohr.

By May 29, 2018 0 Comments Read More →
Why We Love the Booze Business

Why We Love the Booze Business

It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish the week strong. I know that many people are off from work, or off to the beach, either way there was an “off” in that sentence. Summer season is here, drinking […]

Napa Storytelling: Why So Serious? A Research Study

Napa Storytelling: Why So Serious? A Research Study

We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.