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Wine Business Editorial

Wine Nots; A Gift to Red Wine Drinkers

Wine Nots; A Gift to Red Wine Drinkers

The red wine swirls in our glass and soft laughter rings, red wine is indeed a gift from the heavens. However, another experience follows close on the heels of a few glasses, the vision of stained teeth greeting us in the mirror. We can all enjoy our wine fearlessly now that an enterprising woman from North Carolina has come to our rescue with a savvy product called Wine Nots.

By October 18, 2018 0 Comments Read More →
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies

It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.

By October 18, 2018 0 Comments Read More →
Customer or Guest? Customer Service or Customer Engagement?

Customer or Guest? Customer Service or Customer Engagement?

The words you use to describe your clients are important. Some people may dismiss the use of slightly different words such as customer or guest, service or engagement as just semantics. However the words you use influence the way you think and the way you may act towards the people who visit your winery. Let’s […]

Navigating the Changing Landscape of Wine Publicity

Navigating the Changing Landscape of Wine Publicity

Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality – or lack thereof – or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.

By October 16, 2018 1 Comments Read More →
The Holidays Are Distributor Merger Time

The Holidays Are Distributor Merger Time

For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because he had the nerve to be born during OND and I am working for clients. Clients’ sales begin a “hockey stick” like sales spike. Large […]

By October 16, 2018 0 Comments Read More →
Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules

Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules

At the Napa Valley Vintners, Associate Director of Labor Relations Michelle Novi is already thinking about next steps after achieving a measurable victory over antiquated “Tied House” rules in today’s environment of social media marketing and communication.

By October 12, 2018 0 Comments Read More →
Software for the Farming Industry of Tomorrow?

Software for the Farming Industry of Tomorrow?

The future of agriculture, and especially of viticulture, is being written in relative anonymity. The funds invested in the sector are increasing considerably but are still insufficient when considering the challenges of tomorrow.

How Is Your Email Response?

How Is Your Email Response?

I found an interesting article by Alexandra Braunstein in this week’s Target Marketing newsletter. The article explains three reasons why your customers may be ignoring your emails. Ms. Braunstein starts by talking about the importance of the subscriber behavior – if subscribers stop interacting with your emails (opening or taking action) the mailbox provider may […]

New Research Study Highlights Motivational Differences of Wine Consumers by Generation

New Research Study Highlights Motivational Differences of Wine Consumers by Generation

As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.

Local Experts Weigh in on the State of the North Coast Wine Industry

Local Experts Weigh in on the State of the North Coast Wine Industry

What’s been happening in the North Coast wine industry?

Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.

By October 4, 2018 0 Comments Read More →
Optimizing Staff Meetings

Optimizing Staff Meetings

I have been attending lots of meetings recently. While staff and management meetings are important, often they can take more time than they should and are not always as effective as you would like. Meetings should be planned out well before they occur. Start with a clear vision of how the meeting should progress and […]

Is Your Brand Built for Expansion?

Is Your Brand Built for Expansion?

In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving whip cream flavored vodka. When a brand comes to BevStrat, whether it be wine, beer […]

By October 2, 2018 0 Comments Read More →
Making Market Visits More Effective

Making Market Visits More Effective

Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local data and the opportunity to build a rapport you may never get by only talking on the phone or using email and texts to communicate. It’s so important not to take the impact of these market visits lightly and use each one to leverage relationships and the vital information you receive.

Opportunities for Wineries in Cannabis

Opportunities for Wineries in Cannabis

Like the rest of the alcoholic beverages industry, wineries are waking up to the new reality of cannabis in the United States. The question that many in the industry are asking is – how can I play along? The answer to everyone in the industry is, for the most part, you can’t. However, there are some limited opportunities out there right now for wineries to leverage their brand and their position within the cannabis space.

By September 28, 2018 0 Comments Read More →
Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine.

Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

By September 27, 2018 0 Comments Read More →