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E Column

Making the Sale

Making the Sale

Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it. Selling is not hard, it just takes some practice and an understanding of the basics. Occasionally (very occasionally) someone comes in specifically to buy because they have seen something or the […]

Do You Know Your Employees?

Do You Know Your Employees?

With the workloads that many managers and owners have these days, it is easy to lose touch with what your employees are doing, how they are treating customers and how they feel about the treatment they receive from management. Even with all the work that has to be done, one of the most important parts […]

Customer Service in the Airline Industry

Customer Service in the Airline Industry

The airlines have not been getting kudos lately as far as their customer service towards passengers goes. For a while it has been one thing after another. I have been traveling quite a bit and been spending a fair amount of time in airports and on planes. In November, I was scheduled to fly from […]

The Art of Public Speaking

The Art of Public Speaking

As it is coming up to conference time again, I was reading an article about public speaking, so I could remind myself of the things I should be doing. When I started thinking about it I realized that whether you are talking to two people across a tasting bar or in any other retail establishment, […]

Reviewing Your Customer Service

Reviewing Your Customer Service

The beginning of the year is a good time to review your customer service and your customer retention. How did you do at holding on to customers in the past year? Who has dropped off the radar and why? Most managers know how many customers they gained over the past year, though less of them […]

Making the Most of Instagram

Making the Most of Instagram

Instagram has been around since October 2010 and in only seven years it has increased it users to 700 million, which is more than twice the size of Twitter. They say a picture is worth a thousand words and judging form the pictures I have found on Instagram, I would say that is definitely true, […]

Engaging with Customers Lead to a Better Experience

Engaging with Customers Lead to a Better Experience

I have been doing research lately on how to genuinely charm and engage customers. For those of us who serve the public, being charming to our customers should be at the top of the list. Shown below are some of the ideas. Interest in People: During the time the customer is with you put them […]

New Year’s Resolutions

New Year’s Resolutions

Another year is almost upon us. By next week it will be 2018. Hard to believe, but it’s time again for your New Year’s Resolutions. This year make it a little easier on yourself by putting in at least one resolution that you’re absolutely know that you can accomplish. One way to accomplish your goals […]

The Consumer Voice in Your Content Marketing

The Consumer Voice in Your Content Marketing

These days it is important to business to have new and interesting marketing content, telling customers and potential customers about the products and services they can expect. It’s not always easy to come up with the amount or type of content that consumers are looking for. We can easily get stuck in a rut of […]

Honing Soft Skills for Success

Honing Soft Skills for Success

I am hearing more talk these days about the importance of soft skills in the workplace, especially for those in supervisory capacities or those employees who deal with customers. “Hard skills are those that we are trained to perform. An example of a hard skill would be an accountant or a winemaker. Soft skills tend to be […]

Keeping Up with Research

Keeping Up with Research

Research is an important part of any business, marketing or customer relations plan. Even when a plan has been completed for a while it doesn’t hurt to do more research to find out what has changed and how to update your plans. Marketing, for instance, has changed dramatically over the last few years with the advent […]

Making the Most of Email Marketing

Making the Most of Email Marketing

Ah the ubiquitous email. Let me ask you a question, “How many of you don’t get enough email?” Okay I know the answer, none of you. Everyone gets more emails than they know what to do with. Well we do really know what to do, and we do it, we send many of them directly […]

Happy Thanksgiving

Happy Thanksgiving

As everyone is extra busy today, working hard and thinking about what has to be done to make this year’s Thanksgiving the best ever, I am going to keep things short today. Happy Thanksgiving…enjoy your day, eat a little too much and enjoy a good glass of wine or two with dinner.  Get to bed […]

Happy Holiday Selling

Happy Holiday Selling

Are you ready for holiday sales? It is only a week until Thanksgiving (where does the time go?) so Black Friday is almost upon us. After that December is looming. So far in my email inbox I have received a number of winery mailers offering me Thanksgiving wines though only one has even alluded to the December holidays. […]

Engaging Your Customers in Ways That Suit Them

Engaging Your Customers in Ways That Suit Them

I have been teaching a Wine Business class at my local Junior College in Sonoma County. This eight-week class, which has students ranging in age from 20 to 60 is about wine clubs. A couple of weeks ago we were talking about different ways of connecting with people and one of the ways was direct […]