Getting Your Customers to Opt In

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If you are collecting information from customers, make sure that they opt in (agree to your having their contact information). They must agree in...

Is Your Employee Manual Up to Date?

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It’s almost February and before we know it, the busy season will be upon us, which means it’s time to start thinking about the...

Make 2017 a Year to Remember

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The beginning of a new year is usually filled with good intentions and ideas on how to make business better for the coming year....

Create Invaluable Customer Records

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At the start of a new year, it’s good to think about things that you want to accomplish for the coming year. A worthwhile...

Words Change Perceptions

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The words we use when selling our goods or services are as important as the products themselves. Using the wrong words may change the...

How Successful Are Your Emails?

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Email has become the most popular way of communicating with customers for many businesses. Though often times, companies are not following up on how...

Making the Most of Your Time

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If you are in retail sales it is even busier, with most retail businesses open longer hours. There is also more packing and shipping...

Sell More Successfully

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Some of the biggest shopping days of the year are coming up in the next few weeks, so here are a few tips on...

Dealing with Customers’ Problems

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What do you do when someone has a problem with your company, whether it is a product that isn’t right or doesn’t work, how...

Encourage Wine Exploration

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Today’s blog is a follow up on the blog I posted last week in which I printed an email I received from a consumer...

A Note From a Frustrated Wine Consumer

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The other day I received an email from a wine consumer I know. This person is not in the wine business, neither is anyone...

Captivating Your Audience

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When someone comes into your place of business, it’s important to keep your this person engaged and involved in the information you have to...

Provide a Quality Experience

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Next February I am moderating a panel at the USBevX in Washington DC. The panel is about providing a quality experience, so I started...

Educating Your Customers

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There is s lot of discussion at businesses and especially in the wine business about the need to educate customers about products and services....

S.M.A.R.T. Marketing

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As we come into October, it’s time to start thinking about next year’s goals and budgets. Create your goals with the help of all members...