Happy Customer Service Week

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Next week or most of next week, October 3 – 7, is Customer Service week. According to the Customer Service Group, in 1992 the...

What Is Your Body Language Telling Your Customers

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Body language sends silent (non-verbal) signals, many of which we are not aware of. Though all the time we are talking to someone our...

Selling to the Customers’ Emotions

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I was watching The Wine Show on the television the other day, It’s an English show that talks about wines from around the world,...

Getting Heard Through an Overcrowded Medium

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Don’t you love the Internet?? Well sometimes you might (when an order comes in from an email you sent out) and sometimes you don’t. However,...

The Four Categories of Emotional Intelligence

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Continuing from last week on the subject of emotional intelligence. Taken from an article by Lindsay Kolowich on the Hubspot blog, we are now...

Are You Emotionally Intelligent?

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Recently I came across an article by Lindsay Kolowich on Hubspot’s blog about Emotional Intelligence that was very interesting. For those of us who...

It’s Not Too Early to Start Holiday Planning

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It’s already the middle of August and in my neck of the woods school has started, which brings to mind autumn and starts me...

Tap into Your Creativity

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For those of you who write promotional pieces, newsletters, emails, event invitations, etc., coming up with topic ideas is not always easy. Even the...

Keeping Up with Your Customers

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Times change, people change and tastes change. What people want at one stage of their lives is not necessarily what they want at others....

The More Things Change…

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We are familiar with the saying by Jean-Baptiste Alphonse Karr a 19th century French critic and journalist, which is loosely translated “The more things...

Identify Personalities to Increase Sales

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I came across an interesting article by Mikita Mikado the co-founder and CEO of PandaDoc on the ways people think, and how you can...

Don’t Forget the Wine

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One of the things I say most often in my seminars for wineries and wine associations is, “It’s not all about the wine.” So...

Are Your Events Working for You?

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As many of you know my marketing sales and customer service offerings include mystery shopping for individual companies and associations. Recently I finished a...

Tell Stories to Connect with Customers

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I was wine tasting recently and went to several different wineries in the course of one day. The wines were good, actually very good,...

Is Your Story Being Told Accurately?

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I always find it interesting to hear the story of a business. Who started the business, how it was started and why, as well...