E Column

There are lots of things that you have to remember as a business owner, manager or employee, though the most important thing you have...

Last week I attended the groundbreaking for Sonoma State’s new Wine Spectator Learning Center for the Wine Business Institute. At the groundbreaking, Bill Silver,...

The acronym D.T.C. (direct to consumer) is ubiquitous these days. It’s hard to read anything about marketing or business without the words D.T.C. being...

I was in Target the other day looking for something or other and decided that I also needed some sparkling water. So I slogged...

I came across an interesting article in Business Dictionary about three weeks ago that talked about the top four traits of successful entrepreneurs. As...

The past two blogs have been all about the tactics of Professor Robert Cialdini in his book The Psychology of Persuasion. The first two...

Last week we talked about Robert Cialdini and the first two principles of influence, especially as they relate to sales. Last week we talked...

I have been reading Robert Cialdini’s six influence tactics again. The 6 principles remind me of how important the science of persuasion is. Cialdini is...

Last week we talked about emails and how to make them more effective. We covered in more detail when to send emails. Today we...

When we send an email from our business we often times assume that many more people read the email than the number that actually...

This week I am tidying up some loose ends. After last week’s blog about Spring, I have decided that I will not be going...

After a hard winter in many parts of the country, I am sure that we are all ready for some spring weather. Spring is...

For a long time I have been fascinated by wine pricing. I have noticed when I speak to wineries that many times I am...

So how do you ensure that your customer interface is superior? By focusing on superior customer service. Not only do the people who interact...

I have been doing a lot of research lately in the customer experience and found that more than ever the experience is what differentiates...