Getting the Most Out of Your Email
I came across some great information on using email to its best advantage, a report that was sponsored by act-on. The overview of the...
Guerrilla Marketing
Using guerrilla marketing, which is low cost, innovative and somewhat unconventional marketing techniques that are a great way to obtain maximum exposure for a...
Running a Family Business
If you are in a family business – Come to DC February 17 & 18 for U.S. Beverage Industry Expo where I will be moderating...
Making the Best Wine Is Not Enough
I have been reading a lot lately about sales of wine going down in 2016. What with the baby boomers buying less and the...
Mission Possible
According to Business Dictionary a mission statement is:
“A written declaration of an organization’s core purpose and focus that normally remains unchanged over time. Properly...
Expectations of a New Year
Many times the start of a new year brings thoughts of change. Recreating what you have been doing to make it more exciting or...
Motivating Staff
Whether you are a manager or would like to move up into management someday, one of the most important things you need to know...
It’s Conference Season
The holidays are behind us and another year, with all it promise is ahead of us to shape and do with what we will....
Using Emotion to Promote Products
Many times the ads that we see on television, in magazines or on websites or social media focus too much on the features of...
Let’s Start a Wine Club
Over the years it seems that everyone is getting into the wine club business. A friend of mine just received a flyer from Southwest...
Up Your Customer Service
Not only are the holidays full of warmth, family, celebration and good feelings, they are also stressful, frustrating and of course there is not...
Uptick in Customer Expectations
I was catching up with my marketing reading this week and came across an article on Marketingprofs.com by Joe Gagnon, a senior vice president for...
What Are You Selling?
It’s easy to think that in any type of retail business, salespeople are there to sell the product…but that is the last part of...
Email Fatigue – The Curse of the Modern Age
I just downloaded from Direct Marketing News their 2015 Essential Guide to Email Marketing, which popped into my email box today. It has some...
Don’t Facebook-Rant Yourself Out of Business
There are lots of examples of people using social media to say or do things that it would be better if they didn’t. It...
