Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Expert Editorial

Passion In The Tasting Room – How To Inspire It In Your Staff and In Your Customers

Passion In The Tasting Room – How To Inspire It In Your Staff and In Your Customers

By Sue Straight Wine inspires passion, or it should, anyway. Any wine lover will tell you about lovely, wine-drenched conversations that they have enjoyed with colleagues, friends and loved ones. In my wine circles, we have solved the world’s problems many times over glasses (OK, bottles) of wine. Now, let’s talk about passion (or lack […]

How Internet Marketers Retain Club Members … And How Wineries Can, Too

How Internet Marketers Retain Club Members … And How Wineries Can, Too

By Michele Peterson What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When a customer enrolls in a club membership, they’re telling you they want a deeper relationship with your brand. They definitely want your wine (and at discounts if you […]

In the Case of a Botrytis Infection, What You Need to Know

In the Case of a Botrytis Infection, What You Need to Know

José Santos, Enartis Vinquiry Even though the incidence of Botrytis is typically lower in the US than in other wine regions, high levels of infection were found in the 2010 and 2011 vintages. High incidences of Botrytis are also being found in 2013 despite the ideal growing conditions during the summer, particularly in regions of […]

How to Increase Online Retail Sales

How to Increase Online Retail Sales

Do you have an online e-commerce store, but aren’t sure how to increase sales? Many wineries and wine related businesses rely on Holiday sales to provide up to 40 percent of their income, according to the according to the National Retail Federation (NRF), the nation’s largest retail trade association. But what about the rest of […]