WIN  |  WIN Jobs  |  WIN Data  |  WIN Expo  |  Wine & Weed  |  3TierWine
Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Expert Editorial

Heating Up The Vineyard Creates Sustainable Results

Heating Up The Vineyard Creates Sustainable Results

Helping Mother Nature by applying Thermal Plant Treatment shows beneficial results from bud to harvest  Everyone in the business of growing crops understands the importance of adequate climatic heat to bring plants out of dormancy, into and through production. Plant growth, fruit set, yields, photosynthesis, disease development and fruit maturity are dependent upon adequate ambient […]

Top 5 Things Wine Industry Candidates Really Want in a New Opportunity

Top 5 Things Wine Industry Candidates Really Want in a New Opportunity

Some of the questions I’m asked most often by my clients are “What are top candidates looking for these days?” and “How can we stay competitive in attracting great people in today’s job market? “ The truth is that wine industry candidates are looking for so much more than compensation and benefits when considering a […]

How to Survive an OSHA Audit – part 3

How to Survive an OSHA Audit – part 3

Part one of a three part story by Paul Andersen OSHA Compliance Services In the last edition (part 1 & part 2) we reviewed what to expect during a workplace Inspection and briefly discussed your basic rights and the importance of cooperation during an Inspection. We will now conclude our three part story of “How […]

How to Survive an OSHA Audit – part 2

How to Survive an OSHA Audit – part 2

Part two of a three part story by Paul Andersen OSHA Compliance Services In the last edition we opened the story with a gentle reminder that Wineries, Growers and related services providers are subject to all appropriate CAL/OSHA rules and regulations. We discussed what triggers an audit and the basics on being prepared.  Please continue […]

How to Survive an OSHA Audit

How to Survive an OSHA Audit

Part one of a three part story by Paul Andersen OSHA Compliance Services Hello. I’m from OSHA and I am here to conduct an inspection. Few greetings are more inclined to cause one to cringe unless of course it’s one from the IRS. Wineries and Growers are prime businesses for a formal visit from CAL/OSHA […]

Beyond the Wine Aroma Wheel: ‘Wine Aroma Matrix’ pairs Olfactory with Vision

Beyond the Wine Aroma Wheel: ‘Wine Aroma Matrix’ pairs Olfactory with Vision

by Randy Cunningham  The Wine Aroma Matrix, WA-trix for short, represents an innovative new type of aroma chart that groups wine aromas by the color of the substance that is responsible for creating the aroma. All of the black fruit aromas are found grouped together on the same color row. Similarly, the listings of red […]

How to Repurpose Every Piece of Content You Produce and Make Your Marketing Budget Stretch Further

How to Repurpose Every Piece of Content You Produce and Make Your Marketing Budget Stretch Further

By Michele Peterson Sally is a wife, mother, daughter, marketing director, runner, baseball team mom, and board member for two community non-profit organizations. She wears a lot of hats, and sometimes she feels stretched pretty thin. But every one of Sally’s roles is important to her, so she finds a way to make it all […]

Investing in Brand Identity

Investing in Brand Identity

A brand becomes stronger when you narrow the focus.”  – Al Ries and Laura Ries The 22 Immutable laws of Branding Reasons to invest in or upgrade your brand identity A strong brand identity presents any company – regardless of size – with a recognizable image that can help to position it for success. An […]

Passion In The Tasting Room – How To Inspire It In Your Staff and In Your Customers

Passion In The Tasting Room – How To Inspire It In Your Staff and In Your Customers

By Sue Straight Wine inspires passion, or it should, anyway. Any wine lover will tell you about lovely, wine-drenched conversations that they have enjoyed with colleagues, friends and loved ones. In my wine circles, we have solved the world’s problems many times over glasses (OK, bottles) of wine. Now, let’s talk about passion (or lack […]

How Internet Marketers Retain Club Members … And How Wineries Can, Too

How Internet Marketers Retain Club Members … And How Wineries Can, Too

By Michele Peterson What is a customer saying when they sign up for a club membership? What do they really want? It’s not just your wine. When a customer enrolls in a club membership, they’re telling you they want a deeper relationship with your brand. They definitely want your wine (and at discounts if you […]

In the Case of a Botrytis Infection, What You Need to Know

In the Case of a Botrytis Infection, What You Need to Know

José Santos, Enartis Vinquiry Even though the incidence of Botrytis is typically lower in the US than in other wine regions, high levels of infection were found in the 2010 and 2011 vintages. High incidences of Botrytis are also being found in 2013 despite the ideal growing conditions during the summer, particularly in regions of […]

How to Increase Online Retail Sales

How to Increase Online Retail Sales

Do you have an online e-commerce store, but aren’t sure how to increase sales? Many wineries and wine related businesses rely on Holiday sales to provide up to 40 percent of their income, according to the according to the National Retail Federation (NRF), the nation’s largest retail trade association. But what about the rest of […]