Wine Business Editorial
The Common Threads of Wine, Women, and Weed
Erin Gore has the unique perspective of being a very successful businesswoman in two key North Coast industries. She helps run the Gore Family Vineyards in Healdsburg and has a very successful cannabis business, Garden Society. Ned Fussell of Cannacraft said that Gore is a “pillar in the wine industry breaking down barriers and displaying true leadership.”
Leveraging Your Wine Brand for Cannabis Expansion
When cannabis became legalized for recreational use, many in the wine industry feared the worst. Would it take business away from wineries? But it turns out the two industries are beginning to learn how they can help each other grow instead.
New Wine Shopper Data Solution Helps Wineries Achieve Distribution Success
Label Analytics has a new unique tool for wineries already in the wholesale market, or those just jumping on the bandwagon when it comes to distribution. Many wineries find it difficult to break into the three–tier system and gain any traction when a preponderance of the wines on the shelf are owned by large operations.
Dangerous Assumptions That Undermine Profits
I was recently asked to do an evaluation of a tasting room experience for a winery at which I had done some training. This meant I actually know the staff. Usually I would not go myself, but find shoppers they didn’t know and send them. This time I thought I would try something a little […]
Opening New Doors at Kosta Browne
This summer, the iconic Pinot Noir producer, Kosta Browne winery, is opening two new doors, one with their recent acquisition by Duckhorn Wine Company, and the other a literal door to their new tasting gallery in Sebastopol.
Creating a Dialogue Where Wine and Weed Intersect
The big difference is that one of these substances has been legal in the U.S. for commercial purposes since 1933. The other is gaining legal status somewhat painfully, state by state, and does not yet enjoy federal protections under the law.
A Gap on the Label – Building an AVA Reputation
Establishing an American Viticultural Area, or AVA, is a slog. The effort it takes to gain recognition for a bit of the earth that allows grapes to grow with a distinction that should warrant a “stamp” that screams quality, uniqueness and, yes, a higher price tag takes time, money, paperwork and then more time.
Selling Luxury
In the past couple of blogs we have talked about the different categories that wines may fall into and the pricing for those categories. Last week I wrote about the four categories of Premium wines. This week the topic is the highest categories, luxury wines. The three categories are: Luxury $50-100; Super Luxury $100-200 and […]
5 Reasons Why Summer Is More Important Than Winter for Booze
You have read that correctly! Summer is more important than the winter season for selling. How can that be? Huh? Has Rosen lost his marbles? Well perhaps, but hear me out. When I was CEO of America’s largest wines stores, I always shared that 43% of our YEARLY sales happened after Halloween. Nearly half our […]
A Detailed Look at the Cannabis Consumer
The curious, the fearful, and the opportunists will all have an occasion to get a glimpse of who the cannabis consumer is and what opportunities or concerns there may be to glean for the wine industry.
What Does Selling Premium Wines Mean?
Last week’s blog talked about the different categories that wine may fall into both by price and quality. The next few blogs are going to focus on what it takes to produce higher price, higher quality wines. Today we are going to talk about the Premium wines, which encompasses four categories; Popular Premium, Premium, Super Premium […]
Think About Your Brand Rep as a Shared Service to Launch Your Sales
In the last week alone I or someone on my team has used Uber, TaskRabbit, Uber Eats, and Handy from an app on our collective phone(s). We use these services because buying a car and having a driver is more expensive than Uber. We use these services because using Handy is cheaper and more effective than having a […]
How the Pennsylvania Wine Industry Is Rising to the Top
For years, Pennsylvania’s wine industry was growing in numbers and scope but stagnant in legislative and financial support, especially when compared to neighboring states such as New York and Virginia.
Placing Wines by Category and Price
It used to be that there were two or three wine price categories. The three were low priced wines, medium priced wines and high priced wines. That doesn’t seem to be the case these days. I was reading an article by Wine Folly and they show a chart of the different wine categories and their pricing. Extreme Value […]
Man of Steele: 50 Harvests and Counting
There aren’t many of Jed Steele’s contemporaries still making wine. Most have hung up their hoses and gone fishing, or passed on to the great vineyard in the sky. Few have as many stories to tell as this man. And far fewer have made as many wines from as many different places. And fewer still can claim to have been at the forefront of the creation of two powerhouse AVAs: Mendocino and Lake County.
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