Wine Business Editorial
Preventing Stuck Fermentations While Preserving Wine Quality
“If you’ve ever had a stuck ferment, you want to avoid that in the future. In the past, I’ve battled with stuck fermentations that were mainly fructose, and they’re a bear to restart.”
Holiday Wine Marketing Tips on a Budget
Holiday wine sales, already? Seasonal shopping began in October this year, with nearly half of all holiday purchases predicted to occur on mobile. With over 3,600 wineries in California alone, standing out from the pack to promote your wines and tasting experiences as the perfect gift option can seem like a marathon, not a sprint.
Holiday Sales
The scariest thing about Halloween is that it makes us realize how little time we have left in this year. Which means that if you haven’t already rolled out your holiday selling plans, now is the time. For those who are not yet thinking about the holidays, here are a few tips. While the main […]
Making Big Data Work for Wine
“Data doesn’t always tell the truth,” said Paul Mabray, CEO of Emetry in his opening remarks of the Wine Industry Data Summit, setting the tone for an inspirational series of talks about the challenges and opportunities the wine industry faces for using data to better understand and engage wine consumers in an effective and purposeful way.
Uncovering Blind Spots to Differentiate Your Brand
Winery owners—most business owners, for that matter—live and breathe their brands. They believe in them wholly and unconditionally. This passion and confidence are critical ingredients in the success of small companies. At the same time, brand passion and confidence can create blinds spots that expose flawed thinking, missed opportunities and poor decision-making. In this article […]
30 Plus 30 Equals 30
I consider myself smart, just ask me :). I have been selling booze for nearly 30 years in all tiers of the business. One thing I am sure of is that in the 4th quarter 30 + 30 = 30. How can that be? Is that real math? Is that some common core bull? How […]
Market Trends for All: Case Goods and Bulk Wine Forecast
In this WIN Expo staple, Turrentine Brokerage offers a recap of the 2018 harvest and provides an update of the state of the grape and bulk wine markets, as well as case good sales trends, with emphasis on the North Coast as well as California-wide. Brian Clements, Vice President and Bryan Foster, National Sales Manager will be offering their expert and data-driven insights on what changes are currently happening in this market. Providing detail relevant to all levels of grape growers, small and large wineries, they are convinced that the information provided can help inform business decisions.
Ramifications of Bad Customer Service
As I was wandering through the Internet I found some great information on customer service on Help Scout. The article was actually a compilation of quotes, facts and statistics from different companies and individuals focused on the ramifications of bad customer service and the benefits of positive engagement with customers. I thought I would pull […]
Traceability and Transparency: The New Frontier for Winemaking and Its Impact on Tartrate Stabilization?
The new ‘wine frontier’ for oenological or winemaking seems to be moving towards the production of better quality wines with increased traceability and more transparency of ingredients for the consumer. Consumers are demanding more information about the products they are consuming Providing more information and changing labeling practices in general has been a divisive issue […]
Jordan Winery’s Lisa Mattson, Rebuilding and Giving Back After the Wildfires
Lisa Mattson wasn’t home when the garage of her house in Fountaingrove burned during the October 2017 Sonoma County wildfires, but she returned from Spain to find a home so damaged that, although standing, she would not be able to live there for many months.
Wine Nots; A Gift to Red Wine Drinkers
The red wine swirls in our glass and soft laughter rings, red wine is indeed a gift from the heavens. However, another experience follows close on the heels of a few glasses, the vision of stained teeth greeting us in the mirror. We can all enjoy our wine fearlessly now that an enterprising woman from North Carolina has come to our rescue with a savvy product called Wine Nots.
Consumer Expectations and Decreasing Tasting Room Traffic Call for Innovative DTC Marketing Strategies
It comes back to understanding who the customer is, what they want and building a relationship around that in order to maximize sales.
Customer or Guest? Customer Service or Customer Engagement?
The words you use to describe your clients are important. Some people may dismiss the use of slightly different words such as customer or guest, service or engagement as just semantics. However the words you use influence the way you think and the way you may act towards the people who visit your winery. Let’s […]
Navigating the Changing Landscape of Wine Publicity
Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality – or lack thereof – or are they seeking lifestyle pieces where the quirky winemaker and extravagant vintner steal the show? The wine is simply a player in the story.
The Holidays Are Distributor Merger Time
For the last several years many things have been on repeat during the valued Holiday Sales Selling Season for adult beverage. I am late to my son’s birthday dinner because he had the nerve to be born during OND and I am working for clients. Clients’ sales begin a “hockey stick” like sales spike. Large […]
Recent Conversations: