Wine Business Editorial
Tips to Improve Your Online Presence
These days if you are in business an online presence is essential to your success. Critical to that success is that your keep updating your online presence to keep up with the changes in online platforms and to keep your information current. By making it easy for customers to do connect with you online, find […]
The Cannabis Impact on Santa Barbara’s Wine Industry
The regulated cannabis industry in California has a new, highly regulated system for cultivating, processing and selling cannabis. These regulatory changes have provided new legal avenues for cannabis entrepreneurs to operate and grow their businesses, but what impact does this have on California’s wine growing regions?
Simple Things to De-Stress Yourself
For many people life is (or seems to be) more stressful these days. We have more to do, more to think about at work and at home. So when I came across this article by Nina Zipkin on Entrepreneur Daily, I thought it would make a helpful blog. So, sit down, relax and take five […]
Distributor Heaven: WSWA Is WYSIWYG
Wine & Spirits Wholesalers of America is what you see is what you get Two weeks and counting! 14 days and the annual pilgrimage to Distributor Heaven will be upon us. We will descend on Vegas partially for the gaming. Perhaps for the NHL playoffs. Potentially for the legal weed or the topless pools. But, […]
Creating Good Relationships at Work
An article publish by Mind Tools reported that Gallup published a study about the value of having good friends (or at least one good friend) at work. The poll showed that people who have a friend in the workplace are more likely to be satisfied with their job, be more positive and work harder. As humans we want […]
Anatomy of a Brand Launch
Our team is in Los Angeles this week to launch an Australian beer brand called 4 Pines. This is the 2nd largest brewer in Australia and was recently purchased by Anheuser Busch. Our whole team has worked on the USA strategy for months and months with this client. We have devoted hundreds of man hours […]
Mystery Shoppers Visit Priest Ranch Wines
Priest Ranch Wines is located in Yountville, and serves as a satellite location showcasing the wines of the 600 acre parcel of the same name in Chiles Valley. The Priest Ranch label was inspired by James Joshua Priest, a Gold Rush prospector who settled in the area in 1869. In 2004, the Priest Ranch property was combined with […]
Malene Wines Shows How Rosé Rolls
More than most wine styles or varieties, rosé has an associate lifestyle connotation of highly Instagramable moments. If you’re not sure what that looks like, try searching the hashtag #RoseAllDay or other rosé related hashtags and see what shows up. The sheer volume lends some plausibility to the claims that the social media habits of […]
Be Different and Make It Count
Before we talk about what can make your brand and products stand out in the crowd, let’s start with why they need to. According to an article by Samuel Edwards originally published on Entrepreneur.com, “…there are almost 28 million small businesses in the U.S…And while roughly 90% of startups fail, 543,000 new businesses are launched […]
The Cannabis Impact on Monterey’s Wine Industry
The cannabis space is rapidly changing. With the passage of Prop 64 a new, highly regulated system for cultivating, processing and selling cannabis has come into play. These regulatory changes have provided new legal avenues for cannabis entrepreneurs to operate and grow.
Selling Wine in the Tasting Room
There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand—wine sales is not a debate forum; everybody has different tastes and expectations. The visitor arrives with preconceived notions […]
CK Mondavi Finds Growth Opportunities Without Chasing Trends
The fourth generation of the Mondavi family, internally referred to as the G4, is stepping up to play a larger role in the family business. They each bring with them unique experiences from outside the family business including entrepreneurial ventures like the Mondavi sisters’ Dark Matter Wines. However, there’s no indication that this changing of […]
Wine & Weed Tours: A Legal Way for Wineries to Benefit from the Green Rush
The cannabis green rush is picking up steam in California, and many are rushing for the opportunity to cash in on this booming industry. Still, for those already involved in cultivating, processing, or selling wine, there aren’t many options for participation. The new laws in place prohibit most of the ways that wine and cannabis might otherwise be brought together. It’s now explicitly illegal to make cannabis infused wine, to charge for events where wine and cannabis are both served, or even to commercially cultivate both cannabis and wine.
The Suppliers Trip to the Promised Land!
There is a biblical event coming. There is a pilgrimage en route that happens once a year that can change your life forever. Yes, of course, it is Easter this Sunday and Good Friday a few days prior, but what I speak of is of the same ilk. Of course I am speaking about WSWA. […]
Why Employees Leave Jobs
Of course there are many reasons that people decide to leave their jobs. However, according to an article by Brigette Hyacinth published late last year, “A Gallup poll of more than 1 million employed U.S. workers concluded that the No. 1 reason people quit their jobs is a bad boss or immediate supervisor. 75% of […]
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