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Wine Business Editorial

Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules

Napa Valley Vintners Encourage Other Groups to Join Their Fight to Relax Tied House Rules

At the Napa Valley Vintners, Associate Director of Labor Relations Michelle Novi is already thinking about next steps after achieving a measurable victory over antiquated “Tied House” rules in today’s environment of social media marketing and communication.

By October 12, 2018 0 Comments Read More →
Software for the Farming Industry of Tomorrow?

Software for the Farming Industry of Tomorrow?

The future of agriculture, and especially of viticulture, is being written in relative anonymity. The funds invested in the sector are increasing considerably but are still insufficient when considering the challenges of tomorrow.

How Is Your Email Response?

How Is Your Email Response?

I found an interesting article by Alexandra Braunstein in this week’s Target Marketing newsletter. The article explains three reasons why your customers may be ignoring your emails. Ms. Braunstein starts by talking about the importance of the subscriber behavior – if subscribers stop interacting with your emails (opening or taking action) the mailbox provider may […]

New Research Study Highlights Motivational Differences of Wine Consumers by Generation

New Research Study Highlights Motivational Differences of Wine Consumers by Generation

As a consumer, shopping for wine can be overwhelming. The aisles are full of wine bottles, each with a different label, color scheme, bottle shape, region, varietal, price point, and more. Your eyes scan the bottles and pause on one and then another.

Local Experts Weigh in on the State of the North Coast Wine Industry

Local Experts Weigh in on the State of the North Coast Wine Industry

What’s been happening in the North Coast wine industry?

Specifically developed for wineries in Sonoma, Napa, Lake, and Mendocino Counties, this conference session will delve into topics for small, direct-to-consumer wineries as well as bigger players with national distribution.

By October 4, 2018 0 Comments Read More →
Optimizing Staff Meetings

Optimizing Staff Meetings

I have been attending lots of meetings recently. While staff and management meetings are important, often they can take more time than they should and are not always as effective as you would like. Meetings should be planned out well before they occur. Start with a clear vision of how the meeting should progress and […]

Is Your Brand Built for Expansion?

Is Your Brand Built for Expansion?

In America we love growth. We love multiples. We love sequels. No one needed a Rocky VI. We did not need a Disneyland in Paris. We did not need ALL the flavors of Pinnacle Vodka because no one is craving whip cream flavored vodka. When a brand comes to BevStrat, whether it be wine, beer […]

By October 2, 2018 0 Comments Read More →
Making Market Visits More Effective

Making Market Visits More Effective

Getting out of your office and visiting your distributors in their markets is an essential element of running a successful business. Face-to-face meetings within your distribution network offer vital local data and the opportunity to build a rapport you may never get by only talking on the phone or using email and texts to communicate. It’s so important not to take the impact of these market visits lightly and use each one to leverage relationships and the vital information you receive.

Opportunities for Wineries in Cannabis

Opportunities for Wineries in Cannabis

Like the rest of the alcoholic beverages industry, wineries are waking up to the new reality of cannabis in the United States. The question that many in the industry are asking is – how can I play along? The answer to everyone in the industry is, for the most part, you can’t. However, there are some limited opportunities out there right now for wineries to leverage their brand and their position within the cannabis space.

By September 28, 2018 0 Comments Read More →
Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Oxygen Transfer Rates: Small Amounts Can Mean Big Differences to Wine Sensory Profiles

Gone are the days when screw caps and synthetic cork wine closures automatically translated to inferior wine.

Most industry professionals today agree that technological advances in how wine is sealed have not only protected the contents as well as natural cork, but also created more options for winemakers seeking innovative ways to continually improve their craft.

By September 27, 2018 0 Comments Read More →
A Successful Brand

A Successful Brand

There are brands that stand out in the minds of consumers. How did they get to that place of prominence and how do you get there too? Some companies make it by putting large amounts of money, time and branding professionals behind their brands, which you may not be able to do. Though it is […]

By September 26, 2018 0 Comments Read More →
The Booze Business Is All About Perception!

The Booze Business Is All About Perception!

Often times when I fly, and I fly very often, I am very grateful for the 3 or 4 hours I get without Wi-Fi. I get time to decompress, think and free the mind of the clutter than often comes from being 100% connected 100% of the time. Today we are off to Los Angeles, to meet a client, […]

By September 24, 2018 0 Comments Read More →
Raising a Wine Brand into the Highest Tiers of Luxury

Raising a Wine Brand into the Highest Tiers of Luxury

Eric Guerra is a man who understands that luxury brands must be marketed as such and has built his career in the wine industry by being one of the best at doing just that. When done right, the brand value becomes a constant, a given. There is little discussion of price; the wine is simply worth price you pay to buy it.

By September 20, 2018 0 Comments Read More →
Creating Connected Customers

Creating Connected Customers

It’s interesting that businesses want customers to be more connected with them, though many businesses are afraid to give the customers what they want, which is the connection with the people in the business. Customer connection is a big part of the wine industry in general, and particularly true for customers who belong to wine […]

By September 19, 2018 0 Comments Read More →
Federal Cannabis Legalization the Next Challenge for Wine

Federal Cannabis Legalization the Next Challenge for Wine

As another harvest season is underway in Wine Country, the industry faces a new wave of disruption. Not sparkling rose in 40-ounce cans, but another recreational product – cannabis. Cannabis is on the minds of winemakers and winery owners these days as states continue to legalize and money pours into the industry. Needless to say, the wine industry has taken notice.

By September 18, 2018 0 Comments Read More →