Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Wine Business Editorial

North Coast AVAs Take Center Stage in Wine Competition to Decide “The Best of the Best”

North Coast AVAs Take Center Stage in Wine Competition to Decide “The Best of the Best”

“Arguably, some of the best wines produced in the world are made right here, in our own backyard.”

By March 27, 2018 0 Comments Read More →
How to Modernize Your Wine Brand Without Sacrificing Heritage

How to Modernize Your Wine Brand Without Sacrificing Heritage

There are more opportunities to drive relevancy with your wine brand than ever before, due in part to the fact that people are consuming it in record numbers.

Wine Industry Under Attack in Napa

Wine Industry Under Attack in Napa

To the outside, the escalation of the argument between the proponents of and those against the Napa County Watershed and Oak Woodland Protection Initiative, better known as Measure C, the initiative to amend the Napa County General Plan and Zoning Code, appears to have reached a red alert level with record speed.

By March 23, 2018 4 Comments Read More →
The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take this discussion into an esoteric direction, however, tasting rooms […]

What Is It About Your Products That Makes Consumers Want to Buy Them?

What Is It About Your Products That Makes Consumers Want to Buy Them?

The answer is value. Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers want to know they are getting value for their money, but value means different things to different people. There are people to whom exclusivity, scarcity, uniqueness, timeliness, or good service are much […]

The Cannabis Impact on San Luis Obispo’s Wine Industry

The Cannabis Impact on San Luis Obispo’s Wine Industry

There’s a new normal, and the cannabis space – once made up of small, mostly unregulated cultivators – is developing into a full-scale organized industry in California. The passage of prop 64 brought a new, highly regulated licensing system into play, and cannabis entrepreneurs are emerging from the shadows into a legal, regulated marketplace.

By March 20, 2018 1 Comments Read More →
Excellent Hospitality Shows Direct Impact on Wine Sales

Excellent Hospitality Shows Direct Impact on Wine Sales

The 2017 VinQuest Tasting Room Survey revealed that wineries that employed staff training saw 37% faster tasting room sales growth, 7% better tasting room conversion, and 83% quicker wine club sales growth.

By March 14, 2018 0 Comments Read More →
What You Should Know About Wine Customers

What You Should Know About Wine Customers

Interesting article in Wine Business.com last week by Cyril Penn about how big data can unlock DTC potential and boost sales. There was a lot of good information in the article, some of which I will go into at a later date. Today I am focusing on some of the statistics about wine consumers that […]

Managing the Wine Industry’s Toughest Risk Exposures

Managing the Wine Industry’s Toughest Risk Exposures

Your treasured winery may be borne of a recent family vision, carefully nurtured to newfound popularity and success … or a coveted legacy, handed down from generations before you, whose brand and reputation are the cornerstones for your company mission. Regardless of your roots … threats to your business survival abound, from a variety of […]

Winery PR Doesn’t Sell Wine!

Winery PR Doesn’t Sell Wine!

Winery PR does not directly sell wine, nor is it intended to do so. This is not a retraction from my previous article – Does Media Coverage Help Me Sell Wine? Media Relations is about showing the media real stories and wines that fit what they need or want to write about. Communications professionals and […]

Differentiation: Stand Out from the Crowd

Differentiation: Stand Out from the Crowd

I have been reading a lot of winery newsletters recently and have noticed that many of them are very similar to each other. Taking into consideration that most wineries have the same goals and are interested in the same things (primarily growing grapes, making wine and selling wine) it is hard to stand out and […]

What We Learned at Vinexpo New York

What We Learned at Vinexpo New York

My love of New York is well documented. We office there, we employee there, we sell there, and we scoff at the pizza there. The notion that New Yorkers think the pizza is in the same ballpark as Chicago pizza is laughable, but I digress. We have been in NYC for VinExpo New York 2018! […]

Shaping a New, Authentic Brand Identity for Napa Cellars

Shaping a New, Authentic Brand Identity for Napa Cellars

New packaging for Napa Cellars’ latest Classic Collection release reveals a dramatic transformation from its previous use of whimsical imagery. The brand now projects a clean, fresh, yet classic, “Napa” sense of place. While this transformation makes perfect sense given the brand’s namesake location, established equities and 40-year heritage, the brand design overhaul required serious […]

By March 5, 2018 0 Comments Read More →
Precision Agriculture – An Essential Tool for Effective Management Strategies

Precision Agriculture – An Essential Tool for Effective Management Strategies

During my tenure as a Soils Scientists at Coastal Viticultural Consultants (CVC), I have observed in recent years that the concept of precision agriculture (PA) has gained coverage in the press and agricultural industry technical meetings, and has increased in its implementation. Precision agriculture seems to have a breath of definitions, beliefs and aspects within the agricultural community.

Creating a Recognizable Business Culture

Creating a Recognizable Business Culture

With the great number of brands these days, it is getting harder and harder to differentiate your brand from those of your competitors. A lot of that has to do with the fact that many who start businesses, do so because they are passionate about the product, not because they are passionate about marketing, branding, […]