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Wine Business Editorial

Will Cannabis Present Cross-Over Opportunities for Wine Industry Professionals?

Will Cannabis Present Cross-Over Opportunities for Wine Industry Professionals?

Liz Gehl, founder and chief recruiter of Gehl Search Partners, has been recruiting in the adult beverage industry for several years, and sees many opportunities starting to present themselves in the fledgling legalized cannabis industry. “Our primary focus is providing incredible talent within sales, marketing, commercial strategy and planning, finance, accounting, and administrative roles”, says Gehl. “The competition for talent exists far beyond the vineyard worker level.” Gehl works with people coming from the adult beverage industry bringing with them professional skill sets within compliance, branding, and marketing that are in high demand.

By June 27, 2018 0 Comments Read More →
It’s Not Only What but When

It’s Not Only What but When

Engagement with customers is not only about what you tell them, it is also about when. If you want customers’ visits to your winery to be remembered, when you give your customers information is as important as the information you give them. The other day I had an email from a winery asking me a […]

Weed Should Scare You!

Weed Should Scare You!

When I say weed should scare you I am not talking about You, the reader, I am speaking about the very basic, everyday, mundane, generic wine, beer, or spirit. Weed, the actual THC, is not scary at all to me. I can remember a few nights lounging in our suburban basement watching Pink Floyd, “The Wall,” […]

Improving the Guest Experience in a Tasting Room Using Artful Display to Control Acoustics

Improving the Guest Experience in a Tasting Room Using Artful Display to Control Acoustics

Believe Everything You Hear! A quick search of the internet for information on the influence of sound on people’s sense of taste turns up countless studies examining this phenomenon and all come to a similar conclusion. Sound does, in fact, levy a significant influence on the taster’s palate. So, who should be most concerned with […]

Mystery Shoppers Visit Alpha Omega

Mystery Shoppers Visit Alpha Omega

Alpha Omega Winery was founded in 2006 by vintners Robin and Michelle Baggett. The Baggetts began their foray in the wine Industry through their well-known first winery endeavor, Tolosa, which was established in 1998 in San Luis Obisbo’s Edna Valley. The Baggett’s launched Alpha Omega with the intention to create exceptional Bordeaux varietals representative of […]

What Do Women Want?: When Women Judge Wine for Women

What Do Women Want?: When Women Judge Wine for Women

Cindy Lauper said it best: girls just want to have fun. And women pretty much want the same thing. Women in the wine industry just want to make wine fun. Women winemakers mostly want to make wine that’s fun, and have fun doing it. Otherwise, what’s the point? And in general, we wine women are just like other women: we mostly want to drink wine that’s fun.

By June 22, 2018 0 Comments Read More →
In the Tasting Room

In the Tasting Room

Most wineries call their customer space the “Tasting Room” for the very good reason that wine tasting does take place there, and it’s usually a room. I was giving some thought the other day to all the things that go on (or should go on) in the tasting room. By incorporating the different things you […]

Volcanic Wines – Magic Behind Napa’s Atlas Peak Mountain

Volcanic Wines – Magic Behind Napa’s Atlas Peak Mountain

Only three percent of the wine grapes grown in California are grown at altitudes above 1,000 feet in elevation with some of the most uniquely fascinating wines sharing a common characteristic, volcanic rocky soils.

Napa’s Measure C Now Almost Certain to Fail

Napa’s Measure C Now Almost Certain to Fail

Measure C, also known as the Napa Oak Woodlands and Watershed Protection Initiative, came out of election night with a slim 42 vote lead, but that count reflected only of about 40% of all votes cast, and Registrar of Voters John Tuteur cautioned that this was an unofficial preliminary count, and that when numbers were […]

By June 14, 2018 0 Comments Read More →
What You See May Not Be What You Get

What You See May Not Be What You Get

I was checking my emails the other day and came across an email from LinkedIn with a request ostensibly from a woman in New York State wanting to connect with me on LinkedIn. I have a rule about connecting on social media. I never connect with anyone on any site until I have checked his/her […]

The Market Will Never Lie to You

The Market Will Never Lie to You

In our office, nearly every day, we get a pitch deck from the “next” Tito’s, Sophia, Yellow Tail, Estancia, Josh Cabernet, Fireball, Goose Island, Angels Envy, etc. Every- Single- Day. This is all positive as we are all entrepreneurs. We are all makers of something. if you are reading our regular column, and so many […]

Cannabis and Wine, Unlikely Bedfellows Fall Under Similar Scrutiny

Cannabis and Wine, Unlikely Bedfellows Fall Under Similar Scrutiny

As Sonoma County Supervisors weigh and discuss how the cannabis industry should be regulated, concern is rising that those regulations could in turn affect other agricultural industries in the county. As the cannabis industry reels from restrictions, Sonoma County is losing potential business and tax dollars while cannabis growers leave their operations to counties with fewer restrictions.

By June 11, 2018 0 Comments Read More →
Technology Advances Farming and Winemaking Practices at Rombauer

Technology Advances Farming and Winemaking Practices at Rombauer

If you’ve never seen a NDVI (Normalized Difference Vegetation Index) map, they look pretty much like a topography map, which shows a green color in areas denoting healthy vegetation and yellow to red colors in more difficult areas. For the science-oriented, according to the GISgeography website, NDVI quantifies vegetation by measuring the difference between near-infrared (vegetation that strongly reflects) and red light (vegetation that absorbs). Healthy vegetation (chlorophyll) reflects more near-infrared (NIR) and green light compared to other wavelengths. But it absorbs more red and blue light, which is why our eyes see vegetation as the color green.

By June 8, 2018 1 Comments Read More →
Lost in Translation: Stay on Budget When Paying European Cooperages

Lost in Translation: Stay on Budget When Paying European Cooperages

Recent political developments in Europe have had a significant impact on the value of the Euro, with exchange rate volatility increasing the risk for wineries importing oak barrels for harvest.

A Simple Way to Boost Sales

A Simple Way to Boost Sales

Not everyone who is ever going to purchase from your business will do so the first time they come into contact with you. Yet most of the time, businesses let these possible customers slip through their fingers and into the database of one of their competitors. So many businesses miss the very simple step that […]