Wine Business Editorial

Think of connections with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people...

“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. ERIC DEGERMAN is president/CEO for Great Northwest Wine — an award-winning news website that covers the wine industry of Washington, Oregon, British Columbia and Idaho...

Automation Aimed at Consumer Preferences Is Key to Successful Digital Marketing Strategies: “Not everyone in your CRM is created equal. Some are more engaged, some purchase more, some are involved in wine club, some aren’t. Should you treat them all the same? No!”

Soda Rock met the challenge head on. Once route 128 and Alexander Valley opened and people were probably going to be travelling to check out the damages, the winery set up a temporary tasting bar. They invited the public to come see what they lost but also what they had not. The wines were good, the spirits were up, and everyone was safe.

We have the good fortune of meeting brand-trepreneurs (people who make booze) all day every day. They come to our offices or we meet...

Premium (higher) pricing of wine is one way to display the quality associated with the wine. Before you decide to enter the premium pricing...

Tactics and Techniques Designed to Drive Demand for Your Brand: The Wine Industry Network (WIN) 3-Tier Wine Symposium last May was designed to help small to midsize wineries understand how to succeed in today’s evolving wholesale channel.

Mitigating for Smoke Exposure and Returning Value to Tainted Wine: That wildfires have become an annual summer ritual comes as no surprise to anyone. Not only are the numbers increasing – in 2017, there were 71,499 wildfires, compared to 65,575 wildfires in the same period in 2016, according to the National Interagency Fire Center

After having some customer service problems with large and small companies of late, I thought it would be a good idea to write a...

What to Expect When Cal Expo Hosts Unified Wine & Grape Symposium for 2020: With the move to the Cal Expo for the 2020 Unified Wine & Grape Symposium (UW&GS), both attendees and exhibitors might have questions about what to expect.  What will be different, how does the facility impact how the trade show is presented, and are there changes to the programming? What is the situation with lodging and transportation?

Kunde and Vintage Wine Estates (VWE) have filed suit against their insurers at Sonoma County Superior Court collectively seeking approximately $20 million in losses....

The festive season is nearly upon us, the most critical trading time of the year for the wine business. Most restaurant outlets will expect...

It’s easy to get stuck into ruts mentally. Many times, when we come up against something new or different, we may try to fit...

“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. KAREN MACNEIL is one of the foremost wine experts in the United States...

Discover: What your customers are looking for. What has stopped them from buying (from you or others) in the past. According to Harvard Business Review:...