Wine Business Editorial

Managing the Impact of Climate Change

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Managing the Impact of Climate Change: While the full impact of climate change on the wine industry remains to be seen, we are already beginning to see the initial effects of it. This year’s 8th annual North Coast Wine Industry Expo (WIN Expo) offers some insight and practical applications in the late-morning session: Managing the Impact of Climate Change; The Evolution of Vineyard & Winemaking Practices session.

Working with Your Local Tourism Board – Part 2

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Continuing the theme from last week’s blog, here are more tips on working with your local tourism programs (and others) to promote your winery...

There Is No Room on the Shelf for Your Brand

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Do I have your attention? Sad but true stories for all my brand makers and suppliers to be. We deal with this reality all the...

What Part of Reality Are You Missing? Augmenting Smart Packaging

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What Part of Reality Are You Missing? Augmenting Smart Packaging - What are customers looking for in wine packaging that most wineries are ignoring or missing at this point? Simply put, it’s the story. Says Peter Oberdorfer, founder and President of Tactic ...

Automated Wine Marketing Has Potential to Boost Company Revenues by as...

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If someone told you that you could increase your business by a whopping 50 percent through an affordable technology using the principles of preference based marketing, would you be willing to give it a shot?

Creating a People-Centric Wine Business

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Creating a People-Centric Wine Business - “The future isn't about technology”, says Geoff Ables, managing partner at C5 Insight. “It's about people - and it's about how technology will aid businesses in delivering better experiences to customers and ...

Which Famous Wine Region Seeks Amicable Divorce from Neighbor?

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by Liz Thach, MW Many global wine regions recognize the benefits of working collaboratively with other regions, even forming associations and alliances to travel and...

Working with Your Local Tourism Board – Part One

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Your local tourism board can be a great help to your winery. Not only do they promote the city, town or county, including your...

Wine Enthusiasts Have a Voice in Utah—The Time to Speak Up...

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By Stephanie Cuadra Consumers wield power as arbiters of taste—but only to the extent that choice is deliberately exercised. In the reverse scenario, end users...

Breakthru Beverage Group Strengthens Wine Commitment with Key Appointments to Supplier...

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(September 19, 2019, New York, NY) – Today, Breakthru Beverage Group announced key appointments to its growing supplier business development team with Adam Pizer...

Asking for Testimonials

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Providing a good experience for guests takes time and attention and may not be easy on busy days. However, when you have the opportunity...

Should Tasting Fees Be Waived with Purchase?

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I was discussing with my friend Karyn Howard Smith from Bryn Mawr Winery in Oregon whether tasting fees should be waived with a purchase...

Turning the Tables on Erin James

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“Turning the Tables – Interviewing the Interviewers” ” is a Q&A series profiling Wine Writers. We hope you’ll discover more about the wine writers you know, and learn about many others.

Adoption of Innovative Winemaking Method Continues Advancement of Catoctin Breeze Wines

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Catoctin Breeze Vineyard is settled in the hills along Route 15 in western Maryland, a few miles north of Frederick and in the vicinity of Camp David.

A New Breed of Wine Amphoras – Measured Porosity, Oxygen Transfer...

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Amphoras have been used to ferment and age wine for thousands of years. And for thousands of years they served the wine community well. But as winemaking techniques and wine quality have evolved since, say, 6000 BC or so, the technology that goes into making amphoras has failed to keep up.