Facebook  Twitter  Linked In  You Tube  GooglePlus  Pinterest

Wine Business Editorial

Mystery Shoppers Visit Starmont Winery

Mystery Shoppers Visit Starmont Winery

Strategically located on Highway 29 at the crossroads of Carneros and Napa Valley, Starmont Winery offers visitors a multifaceted approach to their wine tasting itineraries. Easily accessible from either direction, the modern facility and tasting room focuses on their small production, DTC wines, mostly grown on the surrounding 55 acre Carneros Estate. The region is well known for […]

By September 18, 2018 0 Comments Read More →
Making the Most of Dwindling Customer Engagement Opportunities

Making the Most of Dwindling Customer Engagement Opportunities

The biggest difference between tasting rooms and wine clubs that perform beyond expectation and those that don’t, is an organizational commitment to employee training, according to the 2017 VinQuest direct to consumer benchmark report.

By September 13, 2018 0 Comments Read More →
Flooring for Winery Tasting Rooms – Marrying Style and Durability

Flooring for Winery Tasting Rooms – Marrying Style and Durability

By Kendall Youngworth, Tennant Coatings Winery tasting rooms can range from an area in an upscale urban restaurant to a rustic barrel room in a country setting, overlooking vineyards, or other unique environments. While the quality of the wines produced is, of course, paramount in terms of developing a following and increasing profits, the cachet […]

By September 12, 2018 0 Comments Read More →
Customer Service at Warp Speed

Customer Service at Warp Speed

I have read that the average attention span is down from 12 seconds in the year 2000 to eight seconds now, which is less than the nine-second attention span of your average goldfish. However, according to an article I read on BBC News about experts who study human attention, these experts don’t know where those […]

By September 12, 2018 0 Comments Read More →
The Perfect Winemaker

The Perfect Winemaker

When I was a child there was a movie filmed in my local area caller Weird Science. It was about two kids that designed the “perfect” woman for them to achieve their high school goal of popularity. She was, at the time historically, what the embodiment was of the ideal female and also a robot. […]

By September 11, 2018 0 Comments Read More →
What They Said About Your Winery in the Limo

What They Said About Your Winery in the Limo

As a wine tour operator and driver, sometimes I can’t help but hear certain things that would make a great feedback for the wineries, but, for whatever reasons, people restrain themselves from expressing.

By September 10, 2018 0 Comments Read More →
Your Wine Brand Could Be Lost in One Single Trademark Infringement

Your Wine Brand Could Be Lost in One Single Trademark Infringement

The landscape of the alcoholic beverage industry in the new millennium looks dramatically different than the drinks business of the 20th century. There has been a staggering increase in the number of new private label wine brands for retailers and restaurants, while foreign producers have moved into the U.S. market with new brands at a rate never before seen.

By September 5, 2018 0 Comments Read More →
Why Your eCommerce System Doesn’t Need to Be Customized

Why Your eCommerce System Doesn’t Need to Be Customized

There’s a perception that we frequently encounter—many wineries expect their eCommerce and online storefront to perfectly mimic the design and structure of their brand’s website. This expectation means that wineries spend a lot of time, effort, and money customizing their eCommerce platform.

Motivating Employees (or Yourself)

Motivating Employees (or Yourself)

I spend much of my time reading business related journals, newsletters and such, subscribing to lots of them and finding other information online. This time I was looking for information on motivating employees and came across a good article in INC. magazine. One of the things that I know from my own career (I am […]

We Drink Wine Weird

We Drink Wine Weird

If you’ve ever struggled to help your creative stand out, to craft a unique and authentic brand voice, only to realize it could be true of a dozen other wine brands – it’s possible you’re focused on the wrong person.

Wine Aroma: A Missed Opportunity?

Wine Aroma: A Missed Opportunity?

The Nose Knows with Wine I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever. Maybe, when it comes to sleek aromas in wine-a great aroma experience will be remembered and sought after for a long time. Aroma sensations have a palate of thousands and […]

Uncovering Your Distributor’s Critical Success Factors

Uncovering Your Distributor’s Critical Success Factors

The second in a series on improving your standing with your distributors In our last article (Winning Distributor Attention), we began a journey of discussing the importance of and challenges in understanding your distributor in order to better address their needs while getting what you want from them as a growing winery. The first critical […]

Package Redesign Flipped Double Digit Decline to Growth

Package Redesign Flipped Double Digit Decline to Growth

To say Cline Cellars Marketing Director Christine Lilienthal is thrilled about the new label design and packaging for the winery’s core Lodi Zinfandel would be an understatement. Her collaboration with Affinity Creative Group in repackaging this nationally distributed wine has meant a complete overhaul of the perception of this wine in the marketplace – and the sales numbers show it.

By August 29, 2018 3 Comments Read More →
Grape Shortage Exacerbated as Growing Demand Collides with Bad Weather and Pests in the Mid-Atlantic

Grape Shortage Exacerbated as Growing Demand Collides with Bad Weather and Pests in the Mid-Atlantic

Kevin Atticks, the longtime executive director of the Maryland Wineries Association, has seen a rapid growth of wineries in his state and others around it the last 10 years. It’s a business model that continues to outpace vineyards, which cover 800 acres across Maryland with another 100 new acres not yet producing.

By August 29, 2018 0 Comments Read More →
Overcoming Objections to the Price of Your Products, Part 2

Overcoming Objections to the Price of Your Products, Part 2

As I mentioned last week, I downloaded an informational guide with information on overcoming sales objections from Resourceful Selling. This week is part two in the review of the Information. First: Let’s look at things that can go wrong. Sometimes the salesperson, if uncomfortable with the price, can transmit that feeling to the customer, perhaps […]