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Wine Business Editorial

Your Brand Will Fail… Unless

Your Brand Will Fail… Unless

Such an ominous beginning to my article. I know, Rosen, you are negative, or Rosen, you are pessimistic. The truth is, I am neither. What I am, however, is realistic, and I have enough grey hair and enough years under my belt to have seen much of “it all.” I have no skin in this […]

By February 27, 2018 1 Comments Read More →
Why Wineries Need Specialized Digital Audits

Why Wineries Need Specialized Digital Audits

Consumers have increasingly turned to digital channels to learn about new wines and wine tasting experiences, research wines as they stand in the grocery store aisle, and buy more wine, more frequently, online.  

Music Adds Even More Taste to America’s Wineries

Music Adds Even More Taste to America’s Wineries

What’s better, really, than sipping a wonderful glass of wine in a beautiful vineyard with music playing in the background? Not many things come to mind. Because appealing to the five senses of sight, sound, smell, taste, and touch all at one time is difficult to do. And yet, wineries across America are doing it in their own unique ways.

The Unique and the Truly Rare Wines at Premiere Napa Valley

The Unique and the Truly Rare Wines at Premiere Napa Valley

This week the 22nd annual Premiere Napa Valley auction brings retail and restaurant wine buyers from across the country and beyond to Napa Valley. They are attracted by the 230 small lots of unique, high quality wines that are up for auction; it’s a chance to own and offer something truly special exclusively for their customers.

By February 21, 2018 0 Comments Read More →
Creating an Employee Handbook

Creating an Employee Handbook

An employee handbook is an important part of your training schedule. The handbook provides employees with a written guide to follow and refer to when they may have forgotten. Creating an employee handbook can be a lot of work, which is why many businesses do not have a comprehensive handbook. My suggestion is that you […]

Making the Sale

Making the Sale

Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it. Selling is not hard, it just takes some practice and an understanding of the basics. Occasionally (very occasionally) someone comes in specifically to buy because they have seen something or the […]

Tasting Room Trends: 2017 Review and 2018 Forecasts

Tasting Room Trends: 2017 Review and 2018 Forecasts

At VingDirect, we exist to help family wineries achieve their direct to consumer goals. Whether your focus is to grow sales and wine club members, to train and educate your staff, to polish up your brand, or to take a look at your overall DTC business, we can help. We take time to learn about your […]

Louder and More Unified Voice for Wine Needed in Washington D.C.

Louder and More Unified Voice for Wine Needed in Washington D.C.

Coming off the announcement a few days before Christmas that federal excise taxes on wine, beer, and spirits were being reduced as part of President Donald Trump’s tax reform bill, WineAmerica president Jim Trezise has something substantive that he can build his hour-long workshop around. Scheduled for 4 to 5 p.m. Feb. 21, the program entitled “Washington D.C.: Politics, Policy and Your Bottom Line” will wrap up the first day of the third annual conference.

By February 12, 2018 0 Comments Read More →
Changing Our Thinking for the Digital Age

Changing Our Thinking for the Digital Age

By Susan DeMatei Wineries, as their true selves, are an agricultural business. Sagacious written advice for agriculture success has been around a long time – arguably since 800 BC when the Greeks wrote poetry now regarded as the first “farmer’s almanac.” But nothing in the past 2800 years has prepared us for the digital age. […]

Engaging Consumers with Digital Tools in Today’s Experience Economy

Engaging Consumers with Digital Tools in Today’s Experience Economy

Think about connecting with your customers through experiences to secure their loyalty. Goods and services are not enough to interest the consumer anymore. In the new economic era businesses must organize and offer extraordinary and memorable events for their customers.

By February 7, 2018 1 Comments Read More →
Booze Business á la Carte Style

Booze Business á la Carte Style

The Advantage Goes to the Brands I have been at this game for a long time. I have gone from retail big box CEO, to Managing Director at PwC in Wine, to Trade Marketing at Anheuser Busch, and some minor stops along the way. When I came up in the business, spoken like it was […]

By February 7, 2018 0 Comments Read More →
Do You Know Your Employees?

Do You Know Your Employees?

With the workloads that many managers and owners have these days, it is easy to lose touch with what your employees are doing, how they are treating customers and how they feel about the treatment they receive from management. Even with all the work that has to be done, one of the most important parts […]

Developing a Research Cooperative for Winemakers to Experiment

Developing a Research Cooperative for Winemakers to Experiment

By Paul Vigna For years, Matthieu Finot was explaining in a phone conversation, a number of winemakers connected to the Monticello Wine Trail were experimenting with everything from styles to techniques. But there was a problem. Finot, the head winemaker at King Family Vineyards near Charlottesville, and his colleagues were trying things, he said, “but […]

By February 6, 2018 0 Comments Read More →
Summer Sales Start in the Winter

Summer Sales Start in the Winter

Yesterday was Super Bowl Sunday. Super Bowl Sunday is a day that, according to many TV news magazines, there will be more wings, pizza and nachos consumed than any other day in America. Additionally, the gym was also packed yesterday because, according to my theory, people work out in order to eat themselves silly during […]

By February 5, 2018 0 Comments Read More →
Considering Wine & Weed Events… Not So Fast

Considering Wine & Weed Events… Not So Fast

Considering hosting a weed and wine event at your winery? In California, elegant weed and wine dinners are becoming a popular trend and you might think that winery owners would be in an ideal position to host such events. But could these decadent pairings of cannabis and fine wine be ending just as they are beginning to take off?  In an ironic twist, the same regulations that now allow for legal recreational cannabis also restrict this recreational pairing. For event planners, wineries and brands who threw these events or utilized these events for marketing purposes, this presents a huge challenge.

By February 1, 2018 0 Comments Read More →