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Wine Business Editorial

5 Steps Businesses Can Take to Prepare for Wildfire Season

5 Steps Businesses Can Take to Prepare for Wildfire Season

As with any extreme weather event, wildfires have the potential to devastate businesses caught in the turmoil. But, like any other event, proper planning can mean the difference between business-as-usual and bust.

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Rosé Is a Price Game, Makers Are Impatient, Gig Selling Is Real and More Musings

Summer is here. Officially not yet, but the weather says different. Memorial Day has come and gone and all over America the summer booze season is upon us. Typing as I am flying to our NYC office a few story lines are emerging already. Rosé is hot but not sun hot. Still popular but not […]

Creating Brand Loyalty

Creating Brand Loyalty

I came across an article in Marketing Profs today by John Miller, the title of which caught my eye, “Brand Love is Bull****…So Now What Do We do? Five Things.” While I don’t agree with his premise I do agree with some of his ideas. I believe that consumers do get to love or be […]

Close Calls as 44 Best of Class Wines Clash in Dan Berger’s International Wine Competition Sweepstakes

Close Calls as 44 Best of Class Wines Clash in Dan Berger’s International Wine Competition Sweepstakes

As we gathered for the judging of the sweepstakes wines at the Dan Berger International Wine Competition earlier this month, the suspense was killing us. Did any of the wines we loved on our panel make it? Not that it really mattered. We trusted all the wines would be great. And we knew there would be some Berger ringers: we anticipated a Gamay Noir, as he mentioned it the night before at the judges dinner, graciously hosted by the generous Cline Family at their stunning Jacuzzi facility, where they served grass fed beef from their Meadowbrook Ranch accompanied by a panoply of produce from their Green String Farms. The meal was as memorable as the bottle of 1978 Ahlgren Zin brought by long-time judge Tom Bohr.

By May 29, 2018 0 Comments Read More →
Why We Love the Booze Business

Why We Love the Booze Business

It’s Friday morning, early, early Friday AM, I am sitting here in my office working away. Coaching our sales and strategy teams to finish the week strong. I know that many people are off from work, or off to the beach, either way there was an “off” in that sentence. Summer season is here, drinking […]

Napa Storytelling: Why So Serious? A Research Study

Napa Storytelling: Why So Serious? A Research Study

We all love a good story, and the wine business has long recognized the need of good stories to sell wine. Stories differentiate wineries in the stories plot, persona, and person.

Precision Agriculture – Mapping a Path to Success

Precision Agriculture – Mapping a Path to Success

The use of PA is an essential tool in sustainable farming practices and, in some instances, a valuable tool to achieve compliance with local or regional governmental regulations. The previous editorial also discussed the importance of collecting sound, reliable data as critical elements to successfully use PA in farming management.

Don’t Believe Everything You Think?

Don’t Believe Everything You Think?

Lately as I started some new projects, I have been thinking about whether or not I believe these projects are viable because I want them to be, or if I am just deluding myself, and they don’t have the merit that I think they have. It is typical of the human brain to validate the […]

Domestic Rosé Gaining Market Share from French

Domestic Rosé Gaining Market Share from French

The rosé trend still shows no sign of slowing with its third consecutive year with over fifty percent growth. According to Nielsen retail outlet data the rosé category grew 64% over the last twelve months, but unlike a year ago domestic rosé is now outpacing imports growing at 112% compared to 42.8% growth for French rosés. This marks a significant turnaround from a year ago when domestic producers were trailing overall category growth. However, French rosés continue to hold the dominant market share with 60% of the rosé category measured by dollar value.

By May 21, 2018 0 Comments Read More →
Adaptation and Innovation Keep Oldest Mid-Atlantic Wineries Thriving

Adaptation and Innovation Keep Oldest Mid-Atlantic Wineries Thriving

How long has Jerry Forest been in the wine business? So long, in fact, that he can remember when his three wines were called Red, White and Rosé. So long, indeed, that there were only a handful of wineries operating across Pennsylvania, from Bucks County near Philadelphia where he was located, across to Lake Erie.

By May 17, 2018 0 Comments Read More →
Make Your Websites More Personal

Make Your Websites More Personal

I have lately spent some time going through winery websites. I do this every few months to catch up on what wineries in different regions are up to. I have been amazed at how many wineries have no information on their owners and staff. I know that tasting room and other staff members may change […]

Top 10 DTC Sales Growth Practices

Top 10 DTC Sales Growth Practices

Bryan St. Amant of VinterActive LLC has been doing VinQuest research for more than a decade, producing data that illustrates which tactics have been successful for wineries seeking more direct to consumer sales. VinQuest 2018 Consumer Direct Wine Sales Report was created to help growth-oriented wineries succeed, utilizing this data.

By May 14, 2018 0 Comments Read More →
Improve Performance for Loyalty or Rewards Programs

Improve Performance for Loyalty or Rewards Programs

Most companies these days have rewards programs for loyal customers. Though how successful these programs are varies considerably from company to company. In April, I came across an interesting article concerning rewards programs on Marketing Profs by Samir Palnitkar. One thing that struck me was his assertion that consumers are enrolled in an average of […]

Considering Value and Strategy When Entering Wine Competitions

Considering Value and Strategy When Entering Wine Competitions

For small and large wineries alike, entering wines in a competition is a tried and true marketing tool. Get a medal, push out an email to your direct-to-consumer base telling them about the award, and give the info to your sales reps, and let them sell the product with its new, improved standing.

What I Learned at WSWA 75

What I Learned at WSWA 75

A lot!  A ton! A boatload!  Let me add some perspective. First – I learned how much sleep a human needs Second- I learned that a $12.00 coffee tastes the same as a $2.50 coffee Third- I learned that this event is the annual showcase of players and leaders in our space. If you are […]