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Three Tier Talk

50 Shades of Grey That Are All Bad for Business

50 Shades of Grey That Are All Bad for Business

I am not here to talk about the movie, the book, or even the wine. What I feel is important to speak about is the concept of the color GREY. The color is often used to represent the middle ground on something. A feeling or action that is not too much to the left or […]

By February 9, 2015 0 Comments Read More →
Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

Facebook ‘likes’ are not sales, they are ‘likes’ – here’s how to convert

We use it all, Facebook, Twitter, LinkedIn, Tumblr, and more; just like you do. But, there is a shift happening in social media that can impact your business and really change the way we communicate with our end user.

By February 3, 2015 2 Comments Read More →
Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future

Stop the Insanity & Plan Your Go-To-Market-Strategy of the Future

Our business, this adult beverage trade that we all work in, is undergoing an enormous shift. We talk about the Internet impacting our business; we talk about DTC as if it is a panacea, and we mention a three-tier bottleneck casually over coffee like we are speaking about the Golden Globe speeches. Talking about the […]

By January 22, 2015 0 Comments Read More →
5 Major Trends in the Adult Beverage Industry

5 Major Trends in the Adult Beverage Industry

Let’s close the book on 2014, gladly, and look to 2015 and see what Rosen Retail thinks will be the 5 major trends in the adult beverage industry 2015.

By January 8, 2015 2 Comments Read More →
Where Have the Flash Sale Wine Sites Gone?

Where Have the Flash Sale Wine Sites Gone?

This holiday season will mark the near end of the Flash Sale Wine Sites. What you say? How is this possible? Yes, this is possible, probable, and very much happening. Gone are the days where you would eagerly wait near your inbox looking for the best wine at the best price. Gone are the days […]

By November 19, 2014 3 Comments Read More →
The #1 Wine of the Year

The #1 Wine of the Year

Today my friends, the Wine Spectator, the industry leader in wine reporting, announced the #1 wine of the year. This was a long drawn out process that started with #10 and slowly crawled to #1, and now the consuming public begins the chase towards that purchase. This process first began in the early 90’s I […]

By November 14, 2014 3 Comments Read More →
And the best wine retailer in America is?

And the best wine retailer in America is?

In my travels and lectures I am often asked, and by often I mean many times a day, who I feel the best retailer in US is, and should distributor X and supplier Y sell their wines/ spirits/crafts there? I would pay attention wineries, suppliers, and distributors. There is going to be a public backlash […]

By November 7, 2014 1 Comments Read More →
Holiday Blues; go to market strategy

Holiday Blues; go to market strategy

I am a consultant. I travel all over America and Europe helping business in the three-tier system. I work with wineries, wholesalers, brands, brewers, importers, and retailers. I have worked with the biggest and the smallest, and one thing remains true. What keeps me on the road, working and away from family and a leisure […]

By October 13, 2014 0 Comments Read More →
Winning Big by Thinking Small

Winning Big by Thinking Small

I look at the three tier system as one that is ripe with opportunity for emerging brands, brokers, and all those that make and produce the goods we like to sell. The issue with the 3 tier is that it is so incredibly fragmented that it is often hard to gain traction if you are […]

By September 4, 2014 0 Comments Read More →
How do we get the retailer to buy and sell our wines?

How do we get the retailer to buy and sell our wines?

– Brian D Rosen. I have been on the road for most of the summer; Napa, NYC, Colorado, Europe, and the budding metropolis of St. Louis, MO.  All of it has been work related, and all of it has been in our beloved alcoholic beverage industry. The beauty of being a guy that fixes businesses […]

Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel

Three mistakes every small winery makes when dealing with retailers, and how to correct them for more sales into the channel

As an alcohol beverage consumer I drink all types of libations. I love the gins, especially the handcrafted ones. Micro beers are so hot now that if you wait one week a new one will appear on your retailer’s shelf. Finally there’s wine, glorious wine! So many choices, varietals, regions, styles, micro-this, bio-that, and fermented […]

Direct to Consumer Sales Fails to Lift the Wine Industry

Direct to Consumer Sales Fails to Lift the Wine Industry

– Brian D Rosen My team and I just returned from a few days in Napa, CA. For those not in the business Napa is glamorous and sexy and romantic. For those of us that are in the business this can be as exciting as a week in Des Moines. I was giving a keynote […]