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February 2018

The 80/20 Rule- Building A High Touch DTC Client Strategy

February 19 @ 9:00 am - 10:00 am
Webinar
$95

The 80/20 principle applies to most business relationships... that is, 80% return is determined by 20% of customers. Today wineries need to focus on building marketing strategies which offer unique differentiators to appeal to their preferred buyers by building closer relationships, offering memorable experiences and inspiration. This in depth web training session will provide best practices on how to use white glove marketing techniques to cater to the top 20% through intelligent data gathering, personalization and segmentation designed to intrigue,…

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To Have and To Hold – Romancing Your Wine Club

February 19 @ 12:00 pm - 5:00 pm
Webinar
$95

Loyal, committed customers drive 67% more sales than new customers. While many wineries exert the most time, staff and investment dollars into attracting new customers, oftentimes, the reliable, loyal buyers don’t always get the attention they deserve. The average wine club customer belongs to ~4-5 loyalty programs. With so many wineries offering similar benefits across club memberships, competition is growing and customer loyalty can be easily be swayed with a simple promise of something different. As a result, oftentimes wineries…

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Make it Personal – Mastering the Digital Customer Experience

February 20 @ 9:00 am - 10:00 am
Webinar
$95

90% of DTC winery sales originate in the tasting room, however, many customers never return for an on site visit after their initial guest experience. As a result, most customer relationships are nurtured through digital contact: email, social media and website ecommerce. Personalization is one of the biggest digital marketing trends available to companies today to extend those relationships and wineries need to strategize on how to capture, retain, nurture and grow their relationships from keyboard to keyboard. WineDirect surveyed…

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Oregon Wine Symposium

February 21 - February 22
Oregon Convention Center, 777 NE Martin Luther King Jr. Blvd.
Portland, OR 97232 United States
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Learn, connect and grow at the Oregon Wine Symposium, the premier educational event and trade show for the Northwest wine community. The Symposium is comprised of two full days of panel discussions and presentations covering the most relevant topics in viticulture, enology and wine business. Presented by leading wine industry experts, the Symposium is a must-attend event for winery and vineyard owners, vineyard managers, winemakers, marketing and sales managers and winery staff. Registration includes access to the Northwest’s biggest wine…

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U.S. Wine & Beverage Expo (USBevX)

February 21 - February 22
Washington Marriott Wardman Park, 2660 Woodley Rd NW
Washington, D.C., DC 20008 United States
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A Conference & Trade Show Dedicated to Helping Drive the Quality Reputation for Eastern & Midwest Wine and Beverage Producers. The 2018 conference theme is “In Pursuit of Excellence” in acknowledgment that every great wine region shares a common obsession, quality above all else. USBevX supports this mindset and conference topics and speakers reflect that. 2018 topics will showcase new “quality driven” trends in the production and viticulture along their anticipated impact. There will be interactive discussions, led by industry…

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How Alcohol Producers Can Benefit from the R&D Tax Credit

February 21 @ 11:00 am - 12:00 pm
Webinar
Free

In this webcast, we’ll provide an overview of the R&D tax credit for the wine, beer, and spirits industries. We’ll discuss research credit benefits, the changing landscape of the credit, and the importance of maintaining the documentation needed to support your credit. START TIME: February 21, 2018 11:00 AM PST DURATION: 1 hour LOCATION: Online CONTACT: Kelly Walsh, Moss Adams, 949-623-4196. COST TO ATTEND: Register for Free Speakers Travis Riley, Senior Manager, R&D Tax Services, Moss Adams Travis has provided research…

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Direct Wine Telesales & Account Management Webinar

February 22 @ 9:00 am - 10:30 am
Webinar
$150
DTC Wine Workshops

Sandra Hess, founder of DTC Wine Workshops, will share best practices for conducting successful call campaigns as it relates to customer retention, customer win-back and sales promotions. This live webinar includes two Q & A sessions and a Telesales and Account Management Checklist. Key Take-Away’s Include: Presentation of Top Telesales Workflows to retain and grow direct wine sales Tips for configuring telesales workflows in your existing contact management environment Hands-On Training around how to prepare for success Hands-On Training around how…

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To Whom It Will Concern – Connecting Through Email Marketing

February 22 @ 9:00 am - 10:00 am
Webinar
$95

The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business. With the average person receiving 80-120 emails a day how do…

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International Bulk Wine and Spirits Show London

February 26 - February 27
Royal Horticultural Halls, 80 Vincent Square
Westminster, London SW1P 2PE United Kingdom
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Beverage Trade Network is pleased to announce the launch of the International Bulk Wine and Spirits Show (IBWSS) in London on February 26-27, 2018. IBWSS will give supermarkets, retailers, restaurants, wineries, distilleries and other buyers a premiere international platform to source bulk wine and spirits and meet private label suppliers. IBWSS exhibitors are wineries and distilleries looking to sell bulk wine and spirits, producers and negociants who offer contract manufacturing or private label programs, and wineries, distilleries and importers who have one-time excess stock to clear. IBWSS buyers are…

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DTC Roadshow

February 26 @ 8:30 am - 12:00 pm
Adelaida Vineyards, 5805 Adelaida Rd
Paso Robles, CA 93446 United States
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Free

WineDirect's popular roadshow series is coming to Paso Robles! Join industry experts and winery professionals for presentations and discussion about: How to Survive in the New Retail Age DTC Regulatory Update & Licensing Strategies DTC in Paso Robles: Wine Club, Tasting Room and Beyond Panel Discussion Short Stories: Three Case Studies on DTC Best Practices Selling Wine on eBay What you need to know about EMV & Apple Pay Registration is free and includes all content and a light breakfast.…

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