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Advanced Social Media Marketing Strategy & Tactics

December 6, 2017 @ 6:00 pm - 8:00 pm

Social media marketing is expected to capture more than 20% of companies’ total marketing budget in the next year. Our panel discussion event seeks to find out how wineries are using social media marketing effectively? What advanced campaign strategies and tactics are required to engage fans and customers on social channels? What tricks does our panel have up their respective sleeves? …Find out at with our expert social media guest speakers, Shana Bull, Dylan Elliott, Andrew Healy and Megan Steffen.

The Tool Museum @ Buena Vista Winery, Sonoma
Wine and Appetizers
Generously Sponsored by the Boisset Collection
Event hashtag to share: #AdvSocialMediaPanel @WineWomenOrg


Shana Bull (formerly Shana Ray) is the owner and Digital Strategist at her own Digital Marketing Strategy Agency in Sonoma County. She is a lover of rosé, craft beer, and food adventures with her husband and redheaded (feisty) toddler. Shana works with wine, food, technology, consumer brands, marketing agencies and local businesses in Sonoma, Napa, Marin and San Francisco. She was recently named one of North Bay Business Journal’s 40 Under 40 Professionals in the north bay area. She is a freelance writer, writing articles on music, social media, marketing, wine, lifestyle, food and drinks for travel websites, SonomaCounty.com, Wine Country Moms Blog, Sonoma Magazine and wine industry publications.

Dylan Elliott is into Social Media Strategy, E-Marketing, and Digital Media. At the Boisset Collection, he serves at Digital Marketing Specialist. He helps lead the forefront of marketing, E-marketing, E-commerce, and new technology solutions and insures we are doing everything possible to communicate and share the Boisset brands’ messages. Prior to his tenure at Boisset, Dylan served as Social Media & E-Marketing Strategist for the Crimson Wine Group and was Marketing Manager for Cartlidge & Brown.

Andrew Healy is Chief Social Officer at 3 rock marketing. He draws on his globally diverse experience and has used this to carve out a reputation for practical Social Media. He assists his clients at “3 rock marketing” to stay in touch with what’s happening in the Social Media sphere and to help them look great while they’re doing it. A native of Ireland, Andrew has worked in 5 countries and traveled in dozens more. He sees Social Media from the perspective of the business owner. His specialties include: Social Media (Training, Set Up, Strategy, Advertising, Output Management, Consultancy, Integration, Monitoring, Reporting, Event Coverage, Workplace Policies, Procedures & Guidelines, Risk and Crisis Management).

Megan Steffen is the Owner of Untapped Media and Burst Photo Booths. She’d love to say her career path was 100% intentional, but whose truly is? She started her career nowhere near marketing, but her first manager took a chance on a 21-year old who had a good work ethic. And then she fell in love with wine. She created the social media position within the company she worked for and ran the digital marketing for 14+ brands. Then she managed 9 wine brands at the next company, owning everything from writing content to managing ads to broadcasting programs and promotions to influencer marketing. She started Untapped Media in 2014 to provide businesses and brands with custom, branded stock imagery for their own asset libraries. No more buying that one stock image of the brunette holding a glass of red, ya know, the one everyone uses. Untapped Media can provide professional level photographs that up your digital marketing game.


Boisset is a family-owned collection of historic and unique wineries in France and California bound together by a common cause: authentic, terroir-driven wines in harmony with their history, their future and the land and people essential to their existence. With more than twenty historical and prestigious wineries in the world’s preeminent terroirs, including the Côte d’Or, Beaujolais, Rhône Valley, California’s Russian River Valley and the Napa Valley, each house retains its unique history, identity, and style, and all are united in the pursuit of fine wines expressive of their terroir. To learn more about the Boisset Collection, please visit http://www.boissetcollection.com.

A very big “THANK YOU” to the Boisset Collection for their ongoing support of our major events and participation in our WINE WOMEN forums.

Please arrive on time (with business cards for sharing) to respect other guests’ time!


December 6, 2017
6:00 pm - 8:00 pm
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Wine Women


Buena Vista Winery
18000 Old Winery Rd.
Sonoma, CA 95476 United States
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(800) 926-1266