Branding for Direct Wine Sales Success

In this hands-on workshop, Barbara Gorder, Wine Brand Strategist, will provide step-by-step instruction around how to create a successful wine brand that appeals wine consumers nationally. Each attendee will receive a “DTC Wine Sales Branding” Checklist and get questions answered in two Q & A periods. Barbara Gorder President, Undisclosed Location, Inc. Barbara is the maestro of UnLo’s success. With foresight, flair and a crucial eye for detail Barbara has helped to launch and build some of the world’s most powerful and interesting brands. Whether working for Fortune 500 companies to start-ups, she has experienced over 25 national and regional brand launches in her career. Barbara is dedicated to being on the front lines of mobile and tech developments, creatively incorporating new methodology into consumer engagement.

Key Take-Away’s Include:

1. Competitive landscape overview
2. Define what constitutes excellence and the criteria for success
3. Learn how to get started with a creative brief development and honing the right deliverables
4. Best practices for sourcing talent
5. Learn how to build and refine your brand story over time

The registration fee for this live workshop is $150 per person and registration details can be found at DTC Wine Workshops event page: http://dtcwineworkshops.com/event/branding-for-direct-wine-sales-success-3/