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Connecting through Email Marketing

June 13 @ 12:00 pm - 1:00 pm


The total number of email accounts exceeded 4.3B in 2016. Email marketing has surpassed any other form of digital media marketing with an average sales conversion rate of 66% compared to social media, direct mail or advertising. In addition, last year WineDirect surveyed 1800 US based wineries and reported the top 20% wineries critical success factors are using email programs as their primary strategy to drive their ecommerce business. With the average person receiving 80-120 emails a day how do you stay relevant?

This 45 minute live webinar will cover key facets of building an effective email outreach plan to help wineries attract, retain and stay connected with customers in the new world of on line marketing including building a strategic outreach plan, tips to develop intriguing content to increase open rates, sales conversions and closer customer connections. Registration includes a DTC Best Practices Workbook which may be leveraged to accompany the session and /or used as a tool to implement learnings within your own digital marketing program.

The DTC Sales Snap Track series is hosted by Laura Larson, who as Founder of Virtual Vines built a comprehensive sales and marketing services and training curriculum which leverages commercial best practices she leveraged in her 25 year sales and marketing career with Fortune 500 technology companies. Along with her strong background building sales and marketing strategies for Global firms, Laura has a strong hospitality background working with restaurants and wineries, a passion for wine backed with a sommelier accreditation, and strong desire to help wineries enhance their DTC market presence .


June 13
12:00 pm - 1:00 pm
Event Category:


Virtual Vines