These seminars are open to the public and may be taken individually or together to earn a Certificate. Click on individual courses below for descriptions, fees, class numbers, units, instructor and other registration information.
The Wine Business Institute offers two seminar based certificate program options. To earn the Direct to Consumer Certificate and/or the Wine Industry Finance and Accounting Certificate, students must complete the required core seminars plus the required number of electives, for a total of eight seminars. We also offer the Online Wine Business Management Certificate, Online QuickBooks Certificate and the Wine Entrepreneurship Certificate.
Register early to receive a $30 discount on the course fee.
Learn More about the seminar series
Earn the DTC or Wine Industry Finance and Accounting
Summer 2017 Seminar Series
Direct to Consumer Marketing (DTC Core)
Monday, June 19, 8:30am – 12:30pm
Vineyard Taxation (Elective)
Monday, June 19, 8:30am – 12:30pm
Financial Accounting for the Wine Industry (FA Core)
Monday, June 19, 1:30pm – 5:30pm
Wine Trends (Elective)
Monday, June 19, 1:30pm – 5:30pm
How to Build a Profitable Wine Club (DTC Core)
Tuesday, June 20, 8:30am – 12:30pm
Winery Taxation (Elective)
Tuesday, June 20, 8:30am – 12:30pm
Managerial Accounting for the Wine Industry (FA Core)
Tuesday, June 20, 1:30- 5:30pm
Hands-on Intro to eCommerce for Small and Boutique Wineries (DTC Core)
Tuesday, June 20, 1:30- 5:30pm
How to Create and Execute Successful Winery Events (DTC Core)
Wednesday, June 21, 8:30am – 12:30pm
Current and Upcoming Winery Compliance Issues (Elective)
Wednesday, June 21, 8:30am – 12:30pm
Budgets, Forecasting & Best Practices for the Wine Industry (FA Core)
Wednesday, June 21, 1:30 – 5:30pm
Leveraging Metrics in the Wine Trade (Elective)
Wednesday, June 21, 1:30 – 5:30pm
Innovative Wine Marketing & Brand Momentum (Elective)
Thursday, June 22, 8:30am – 12:30pm
Using QuickBooks in the Wine Industry (Elective)
Thursday, June 22, 8:30am – 12:30pm
Calculating the True Cost of Your Wine (FA Core)
Thursday, June 22, 1:30pm – 5:30pm
Selling Through the Tasting Room (DTC Core)
Thursday, June 22, 1:30pm – 5:30pm