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DTC Roadshow

February 13 @ 8:30 am - 12:00 pm


WineDirect’s popular roadshow series is coming to Murphys! Join industry experts and winery professionals for presentations and discussion about:

  • How to Survive in the New Retail Age
    Jim Agger, VP Marketing & Business Development, WineDirect
    In this session we’ll share insights on how your winery can prepare for the monumental shifts in online and traditional retail sales and be optimally positioned for growth
  • DTC Regulatory Update & Licensing Strategies
    Matthew Mann, General Counsel, WineDirect
    With more states now open to direct-to-consumer shipping, and a different application for each one, where should you start? Matt Mann shares the latest DTC regulatory updates and strategies for how to prioritize your winery’s DTC licenses
  • DTC in the Sierra Foothills: Wine Club, Tasting Room and Beyond 
    Panelists: Lisa Boulton, Executive Director from Calaveras Visitors Bureau; Ghee Hagedorn, CEO from Villa Vallecito Vineyards; Stephen Havill, Manager from Bella Grace Vineyards; Scott Klann, Owner/Winemaker from Newsome Harlow Wines
  • DTC Shipping Trends
    Bob Wieland, Senior Manager, UPS Marketing
    Uncovering what shoppers value most, how logistics plays a major role in the customer experience, and wine delivery experiences that can increase DTC sales
  • Short Stories: Three Case Studies on DTC Best Practices
    Susan DeMatei, Owner, WineGlass Marketing
    A deep dive into success stories from wineries using social media, email marketing and effective wine club marketing to grow their sales and increase their customer base
  • What’s New With WineDirect
    Our team will share an update on the latest product news and updates from 

Registration is free and includes all content and a light breakfast.

Plus, WineDirect clients can also sign up for our Essentials Bootcamp from 1:00-5:00 pm led by  our team of experts.


February 13
8:30 am - 12:00 pm
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Ironstone Vineyards
1894 Six Mile Road
Murphys, CA 95247 United States
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