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The Inside Story of a Wine Competition

September 26 @ 12:00 pm - 2:00 pm

Gourmet 3-course Lunch

Featuring guest speaker Debra Del Fiorentino, Sommelier, CWP, CSW, and president of Wine Competitions Management & Productions, this Listen, Learn & Lunch event focuses on how to use wine competitions as part of wine marketing strategy and tactics. In addition to judging wine competitions for more than 20 years, Debra is also a vineyard owner and the founder of SPIRITED, a magazine devoted to the beer, wine, spirits and cider industry.

Why do some wines always go home with the gold? Get the inside story of how wine competitions work with our guest speaker, Debra Del Fiorentino. Whether or not you use wine competitions as part of your winery’s brand strategy, understanding the differences between them, and forecasting (by crystal ball) your gold medal wins, can be a daunting challenge.

YOU’LL LEARN HOW TO

  • Evaluate which competitions align best with your own winery’s marketing goals
  • Identify competitions that match with your winery’s winemaking style
  • Choose which wines to submit to different competitions

TAKEAWAYS INCLUDE

  • Learn how judges evaluate submitted wines
  • How competitions maintain ethical standards
  • What makes a wine “Best in Class”
  • How judging rounds are conducted from preliminary to Sweepstakes

GOURMET LUNCH MENU

St. Francis Winery Voted #1 Restaurant in America by OpenTable Diners in 2013 & 2015!

3-Course Food and Wine Pairing by Executive Chef Bryan Jones

To Start

  • ROSE COMPRESSED SUMMER MELONS
  • Goat Cheese Panna Cotta | Streusel | Spicy Watermelon Gelee
  • 2016 ROSE WINE, SONOMA VALLEY

Main

  • GRILLED NY STRIPLOIN
  • Smoked Crispy Potatoes |Tomatillo Sauce
  • Black Garlic Aoli | Garden Greens
  • 2014 CABERNET SAUVIGNON, MOON MOUNTAIN DISTRICT, SONOMA COUNTY

Dessert

  • BROWN SUGAR PAVLOVA WITH ROASTED FIGS
  • Saffron Crème Anglaise | Candied Almonds | Raspberries
  • 2014 EXTENDED AGE CHARDONNAY, BEHLER VINEYARD, SONOMA VALLEY

Please arrive on time (with business cards for sharing) to respect other guests’ time.

Very Limited Seating. Reserve Early.

Details

Date:
September 26
Time:
12:00 pm - 2:00 pm
Event Category:
Event Tags:
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Website:
https://www.eventbrite.com/e/fall-marketing-series-tickets-37160663545?aff=WIA

Organizer

Wine Women
Website:
www.WineWomen.net

Venue

St. Francis Winery
100 N Pythian Rd
Santa Rosa, CA 95409 United States
+ Google Map
Website:
stfranciswinery.com